Reporter's Notebook

Redlands, California
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Our Towns: State Programs Are Laboratories for the Nation

A sea of green overlooking a forest
The Garcia River Forest near Longvale, California Reuters

My wife, Deb, has written about the concept of “Big Little Ideas.” These are modest-seeming, simple-and-practical steps that can have surprisingly large consequences.

I am drawn to the parallel concept of “New Old Ideas.” These are themes from the American past that have new relevance for the United States of this moment and the years to come.

Every nation has its leitmotifs: its tendencies and excesses and achievements, which run through its history. Probably because I know more—or at least have read more—about the history of the U.S. than of anyplace else, I’m more alert to these recurring themes than for other countries. (Of the many books in this vein, two that stick in my mind are Thinking in Time, by the late professors Ernest May and Richard Neustadt, and Special Providence, by Walter Russell Mead.)

As the United States of the early 2020s considers its possibilities in the aftermath of the public health, economic, and civic tragedies of recent years, I think that the record of its most successful past renewal efforts deserves close attention.

Because Franklin Roosevelt’s New Deal programs went on for so long, and came in response to such a sustained and dire economic crisis, they are naturally and obviously a main source of parallel guidance. And the parallels are profound: What the Rural Electrification Administration meant to Americans of the 1930s, in bringing millions to the possibilities of electric lighting for the homes and electric refrigeration for their food, a nationwide effort to improve rural broadband access could mean today. What the Federal Writers’ Project did to shape Americans’ view of the contradictions and extent of their country, a new writers’ projectlike the one that Rep. Ted Lieu, of California, has proposed—might help achieve now. The architectural and infrastructure legacy of the Works Progress Administration (WPA) and the Federal Art Project is still a major part of America’s cityscape—in auditoriums and amphitheaters, libraries and post offices, archways and murals—more than 80 years later. During our travels, Deb wrote about the lasting imprint of New Deal programs, including the National Youth Administration, in a little town in coastal Maine. The creations and constructions of the Civilian Conservation Corps, the most celebrated of the New Deal programs, are also still part of the visible public landscape, and the invisible public infrastructure.

As described at length here and here and elsewhere, these New Deal programs, and the breakthroughs of other reform-and-renewal eras in American history, were notable for their rapid-cycle, trial-and-error experimentation. Those experimental projects on the national level were, in their turn, often based on local or state-level innovations through the preceding years.

That is why I think programs like California Volunteers deserve attention. (As described early in the pandemic lockdown, and again last fall.) Because of California’s quasi-national scale—with an economy larger than the U.K.’s or India’s, and as home to one eighth of all U.S. residents—projects there have unusual heft, whether they intend to or not. The people in charge of the Cal Volunteers project, and especially its new “Climate Action Corps” project, are in this case quite intentional about the example they hope their programs will set.

“From the start, this [Climate Corps] effort was very much with the idea of being a real-time laboratory, for ideas that could be a model for the nation,” Josh Fryday told me this spring. Fryday, a former mayor of the small town of Novato, California, is the state’s “Chief Service Officer,” which has been made a cabinet-level position under governor Gavin Newsom.

When I spoke with Fryday recently, he gave me many details of how the Climate Action Corps was launching sustainability and climate-mitigation efforts across the state. (For instance, this venture in my own home town of Redlands, in San Bernardino County, which is shown in the main photo above.) You can get many updated details, plus photos and sign-up information, at at their site. For the moment my attention is on the way Fryday described the rationale behind the program, and the longer-term, larger-scale effects he hoped it might have.

He said there were three big-picture ways in which he thought the California experimentation might be a guide for the nation. To oversimplify then, and add my own commentary, they were:

  • Service, along with “policy”: “We’re applying the idea of service, and civic engagement, to tackle climate change,” Fryday told me. “Most people have focused on policy to leverage climate change. We are talking about people power–people power at scale. We’re trying to foster a culture of climate action here. That is an important change for how climate is approached at a policy level.”

    Obviously policies matter. In California’s case, the most famous example is the state’s insistence, from the 1960s onward, on fuel-efficiency and pollution-control standards for cars that were more rigorous than in the rest of the country. But Fryday is arguing that “muscle memory,” and civic habits and incentives, can be marshaled in the same direction.
  • Local flexibility and innovation: “First and foremost we are supporting local goals,” Fryday said. Although he didn’t put it this way, the idea paralleled the famous maxim, “Think globally, act locally.” In California’s case, this meant recognizing the ultimate goals—reducing emissions, improving resilience, increasing awareness—but adapting the tactics place-by-place and opportunity-by-opportunity.

    “Climate means different things in different communities,” he said. “We have built this program to be adaptive to rural communities, suburban communities, every community that wants to be part of it, and will be part of it. We’re bringing state resources, convening the resources of universities and businesses and civic society, to support and meet locally defined goals and opportunities.” All of this is fully in the “New Old Ideas” spirit of combining national/global support with the lessons of local adaptability.
  • Tools for connection, not division: “It is really important to us to create an opportunity where the power of service can unite people, to bring them together rather than divide them,” Fryday told me. This is of course a deliberate invocation of the CCC model, plus subsequent iterations, of the idea that service projects can bring people of different backgrounds together in unexpected ways.

    This unifying spect of service in America has a very long pedigree. It was part of William James’s renowned assessment of the aftereffects of the Civil War, the influence of broad military service in World War II and thereafter, and the Peace Corps and Americorps and Habitat for Humanity and many other illustrations. “We have a real chance to use this as an opportunity to bring people together across different backgrounds,” Fryday said. “But if we’re going to do that, we can’t just focus the program on a few people.” Toward that end the Climate Action Corps program has an elaborate tiered structure of service opportunities, which I won’t detail at the moment but may prove useful guidelines for other communities.

    (In summary: On the most-involved tier, people in California would sign up for a period of dedicated service, on the model of the old CCC, and in exchange for educational and other benefits. On the other end of the spectrum, they could learn from a list of “Ten Things You Can Do At Home” for climate improvement, from planting a tree to reducing food waste. More details later, as results of these real-time local-laboratory experiments come in.) “We want to have a pyramid of service,” Fryday said. “Whether you have an hour to give, or a year, we’d like to create an opportunity for you to be involved in climate action.”
Sign saying "Welcome to Treestock"
Picking up trees from “Treestock” this month at the University of Redlands (Carlos Puma)

The core of the “New Old Idea” here is that local or state-wide innovation can be a model for projects elsewhere. Are there signs of national-level movement in similar directions? Here are a few:

  • In March in The New Yorker, Jim Lardner had a story titled “The Civilian Climate Corps is a Big Government Idea That All Americans Can Embrace.”
  • For NPR in May, Scott Detrow and Nathan Rott had a report on the Biden administration’s climate-corps plans.
  • For MSNBC also in May, Talia Levin wrote about the potential for revived versions of the Federal Writers’ Project and similar arts efforts.
  • A group of young state-and-local elected officials have informally organized in a group called NewDEAL, with the goal (among other things) of adapting past successful models to current challenges.

There will be more, which deserve attention and support.

Planting trees as part of a green initiative in the southern California town of Redlands.
Planting trees as part of a green initiative in the southern California town of Redlands. Courtesy of Karen Bell

Recently Deb Fallows kicked off a series of “Big Little Ideas”—innovations or reforms that could be applied fairly easily at the local level and that might have cumulatively very important effect.

(Thanks to many readers who have written in. We’ll be sharing some of the many suggestions that have arrived.)

Here’s another in the series: making it easy to plant large numbers of trees, city-by-city.

In an article in the October issue of the magazine, I cite recent findings that tree-planting matters more than many people suspect, in its potential climate impacts. The story said:

After Donald Trump withdrew the United States from the Paris climate accord, more than 400 U.S. mayors, representing most of the U.S. economy, said their communities would still adhere to it. “That is where most of the leverage lies on sustainability—with mayors and governors,” Morley Winograd told me.

He gave the example of planting trees, which might sound insignificant but, according to a new study by researchers in Switzerland, could be a crucial step toward removing excess carbon dioxide from the atmosphere. “This could spread city by city, state by state, with no federal involvement or limitation,” he said.

The tree-planting movement has gained surprising momentum. For example, check out this report from Louisville, on its ambitious “Green Heart” project to assess the impact of urban green space. Or this, from Tulsa, about the difference its “Up With Trees” program has made. Or the “Greenprinting” map tool, from the Trust for Public Land. Or the MTree tool.

More tree-planting in Redlands, Ca. (Courtesy of Karen Bell.)

For now, here’s an illustration of one community taking an innovative step. This story has three bonus reactions for attracting my attention.

First, the community in question is my original homeland, the small inland-California community of Redlands, in San Bernardino County.

Second, the tree-planting initiative is of a variety often mocked in the nation’s capital but of growing importance at the community level: namely, a “public-private partnership.” It’s a collaboration involving a private company (the mapping firm Esri); a local university (the University of Redlands); and the community’s public schools (of which I am an alum).

Third, the news is reported by a new local publication, the Redlands Community News, which fits the pattern I have reported on from Maine and Mississippi and Massachusetts, in offsetting the pernicious effect of private-equity control of local newspapers. (More reports are coming on this local-journalism theme, from Michigan and Tennessee and Massachusetts and beyond.)

It’s an idea with a history: Arbor Day planting ceremony, New York City Public Schools, in 1908. (Bain News Service, via Library of Congress.)

One of our good friends in Redlands, Shelli Stockton of the University of Redlands, explains the idea. The reason for spelling this out is the possible application in cities elsewhere:


Increase the awareness of the benefits of trees through education and give away trees to plant. Redlands’ specific project involves presentations at school assemblies, providing each elementary student in our city a tree to plant, and mapping and measuring the results with GIS [online maps, like those developed by Esri in Redlands].

The project will take place in April 2020 in honor of the 50th worldwide Earth Day celebration. Approximately 12,000 trees will be distributed.

How It’s Done:

Identify key partners in the project, including a funder to pay for the trees, an audience with whom to communicate and distribute the trees, and a person(s) to organize the project. In our case the players are:

  • Funder: a local company with an interest in the environment and climate change issues
  • Audience: the local school district and private schools
  • Organizer: the local university

How This Works Locally:

Redlands has been named a Tree City USA Community  by the Arbor Day Foundation for 22 years. It has a volunteer-led city Street Tree Committee who assist city staff in overseeing issues regarding the city’s urban forest … There was even a project to plant trees in honor of a nine-year-old girl who died of leukemia.

The University of Redlands is also 10 consecutive year Tree Campus USA school and has more than 4500 trees on its 160-acre campus.

It’s a medium-scale idea with potentially very large effects. And of course planting trees is only the first step: they need to be watered, tended, cared for. But it’s an important start, which other communities could consider. And please continue to write in, at, with more suggestions.