One of the election-season clichés that has been a standby in previous cycles, and that has been obliterated in this one, is the Beer Question. Which candidate would you rather have a beer with? Who, basically, do you find engaging, and interesting, and on your level? Who would you want to have over for a pint or two?
It’s the question at the heart of “Game On,” the West Wing episode that finds President Bartlet in a climactic, live-televised meet-up with his Republican challenger, Florida’s Governor Ritchie. The episode may only loosely feature beer; it revolves, though, around the qualities the Beer Question really tests: matters of “relatability” and, with them, “authenticity.” The question is about the gut feeling voters have about the people who put themselves forward to be their leaders. It’s about the tricky paradox that candidates have been navigating ever since the Washingtons welcomed that first eager traveler to Mount Vernon: Americans want leaders who will lead them, but who will also not be above them. They want the world’s most powerful elected leader to be a regular guy. Or a regular girl. They want … a peer.
So “Game On”! Ritchie, here, is very clearly the candidate you’d want to have a beer with. He’s folksy and charming and plainspoken. He probably has thoughts about the Dolphins’ defense. Bartlet, on the other hand … probably does not. He’s the know-it-all, the nerd, the snob, the kind of guy who probably eats a lot of quinoa (and who knows that it’s pronounced “KEEN-wah,” and will totally tell you so when you marvel at how ubiquitous “kin-OH-a” has become). If you came over to hang out with him, let’s be honest, he’d probably offer you a cheeky Zinfandel.
And “Game On” is not subtle about laying any of this out. (The episode is, perhaps relatedly, part of the last season of West Wing episodes to be written by Aaron Sorkin.) Indeed, throughout the televised campaign, Bartlet versus Ritchie, these blunt oppositions have been the stakes: smart versus not, educated versus not, thinking with your head versus knowing with your heart. George H.W. Bush versus George W. Bush.
The stakes are, to be clear, extremely glib: Ritchie is essentially a walking (well, dais-grasping) straw man, standing in for a great many of the stereotypes within which progressives are fond of packaging conservatives. During the debate, Ritchie talks about “Eskimo poetry.” He calls “unfunded mandate” “a big word.” He seems confused. He seems unprepared—not just for the debate, but for leadership. It is simply not a fair fight.
And that, of course, is the point. As Sam and Will are savoring Bartlet’s victory after the debate, Will registers his surprise about how forthrightly superior Bartlet was as it played out. “I thought he was going to have to fall all over himself trying to be genial!” Will says.
“So did we,” Sam replies. “But then,” he adds,
we were convinced by polling that said he was going to be seen as arrogant no matter what performance he gave in the debate. And then, that morning at 3:10, my phone rings, and it’s Toby Ziegler. He says, “Don’t you get it? It’s a gift that they’re irreversibly convinced that he's arrogant ‘cause now he can be.” If your guy’s seen that way, you might as well knock some bodies down with it.
Again: so smug. Smuggity smug smug. We can acknowledge our own superiority, without shame or retribution! But I think there’s something hopeful in it, too.