Donald Trump’s comments last night in Dimondale, Michigan, have already received a lot of attention. They’re worth noting as part of his campaign’s evolution, and worth watching in the video below, for these reasons:
- They come after, not before, the latest “pivot” to a more compassionate, more general-election-minded tone in the campaign. This is the nice Trump.
- They resemble appeals with a long and sometimes honorable history. Some black conservatives, and more whites, have argued over the decades that the taken-for-granted status of black support for Democratic candidates leaves the African-American vote, well, taken for granted. The most heartfelt and appealing version of the argument that black voters should consider voting Republican came from the late Jack Kemp, due to his sunny bearing and his own bona fides from a career in the integrated world of sports. It was different from the version Trump presented here.
- Trump ostensibly made his argument to black voters, asking “what do you have to lose?” But if you watch the clip you’ll see that in context he is talking about black people, to an audience that was mainly white. (Audience composition is something you can largely control if you’re running a national campaign. Where you hold the event, where you drum up attendance, whom you seat in the prominent on-camera places behind the candidate and in the front of the crowd—these all have an effect and can be tuned.)
- Most remarkable was a tone that amounted to treating black America as a problem, rather than as a group that has some problems. The tension between statement and insinuation was similar to Trump’s inaugural statement last year about Mexicans: “they’re sending rapists.” He wasn’t explicitly saying, “Mexicans are rapists.” But the tone and insinuation were those you would never use about a group you cared about, or respected. Also, the repeated you when talking to or about black Americans was not matched by a we, emphasizing that blacks, Mexicans, etc were all part of our America.
Listen to the passage starting at time 1:05 of the clip below. To me the unavoidable tone is the same: What is wrong with “you people”?
- Trump rounds out this appeal by saying that if he’s elected, he’ll get 95% black support for his re-election. “I guarantee it!” This will probably end up being classified in the “sarcastic” bin, given that not even Barack Obama got that large a share of the black vote in his re-election run. He got about 93% in 2012; Trump right now is running between 1% and 3% black support, depending on the polls.
Update Trump has said similar things, more clearly, on Fox News. It’s worth reading the report on Think Progress. “Total catastrophe” is one of the terms he uses to describe the achievements and situation of black Americans.