Notes

First Drafts, Conversations, Stories in Progress

The Daily Trump: Filling a Time Capsule
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People will look back on this era in our history to see what was known about Donald Trump while Americans were deciding whether to choose him as president. Here’s a running chronicle from James Fallows on the evidence available to voters as they make their choice, and of how Trump has broken the norms that applied to previous major-party candidates. (For a Fallows-led, ongoing reader discussion on Trump’s rise to the presidency, see “Trump Nation.”)

Show 105 Newer Notes

Trump Time Capsule #50: 'I Alone'

“Nobody knows the system better than me, which is why I alone can fix it.” (Shanghai Poster Art Centre)

No one will ever be able to say, looking back, that Donald Trump was concealing the kind of leader he wanted to be.

His convention speech last night, as discussed in a range of Atlantic coverage, was especially notable for the trait Yoni Appelbaum identifies here: what would be called in any other system a cult-of-the-personality Messianic tone. As Yoni says at the end of his piece:

The most striking aspect of his speech wasn’t his delivery, even though his tone often strayed over the line, from emphatic to strident. It wasn’t the specific policies he outlined, long fixtures of his stump speech. It was the extraordinary spectacle of a man standing on a podium, elevated above the surrounding crowd, telling the millions of Americans who were watching that he, alone, could solve their problems.

And the crowd cheered.

How different is this? Let’s choose two examples from presidents who otherwise usually stand as complete contrasts.

***

The running mates, last night on stage. (Mike Segar / Reuters)

Months ago I published a note from a reader whose work, in the TV industry, involved exposure to virtually all of Donald Trump’s recorded interviews of the past few years. The reader said that the experience left a deep impression. Sample:

I have now been through dozens of interviews with Trump with a variety of interviewers, and I have never once—not once—heard him discuss anything, any subject of any kind, with any evidence of knowledge, never mind thought. None. Zero. He’s like a skipping stone over a pond. He doesn’t even come close to the level of dilettante.

You’d think at some point, something, anything would have engaged his interest enough to read up on it and think about it, but as far as I can tell, nothing has. Much more so even than George W., he appears to lack anything resembling intellectual curiosity. Maybe he’s faking it, but while understanding can sometimes be faked, you can’t fake ignorance convincingly.

I suggest bearing that assessment in mind as you read the bombshell interview Trump has (inexplicably, by any normal logic) given to David Sanger and Maggie Haberman of the NYT. This is the interview in which he:

  • says he’d make a judgment call on whether it was economically worthwhile for the U.S. to fulfill its treaty obligations to other NATO countries, if Russia were to invade. These treaty guarantees, by the way, have been the bedrock of security in Europe since the end of World War II.
  • describes the majority of U.S. alliances and relationships as if they were real-estate negotiations, in which “you always have to be prepared to walk.”
  • when pressed for details on how he would resolve any complex issue, falls back on variations of “we’d make terrific deals” and then treads water when asked to elaborate.

I’m tempted to quote the whole, long, transcript, but here are two illustrations of significant recurring leitmotifs. The first is Trump’s “Yes, but what about ...” problem. He is prepared with a first-round talking point on a range of topics, like “we never win any more” or “we’ll make terrific deals.” But when asked “But what about,” he’s in trouble. For instance:

TRUMP: Well, I thought the approach of fighting Assad and ISIS simultaneously was madness, and idiocy. They’re fighting each other and yet we’re fighting both of them. You know, we were fighting both of them. I think that our far bigger problem than Assad is ISIS, I’ve always felt that. Assad is, you know I’m not saying Assad is a good man, ’cause he’s not, but our far greater problem is not Assad, it’s ISIS.

SANGER: I think President Obama would agree with that. [Translation: Duh!]

TRUMP: O.K., well, that’s good. But at the same time – yeah, he would agree with that, I think to an extent. But I think, you can’t be fighting two people that are fighting each other, and fighting them together. You have to pick one or the other. And you have to go at –

SANGER: So how would your strategy differ from what he’s doing right now? [“But  what about …?”]

TRUMP: Well I can only tell you – I can’t tell you, because his strategy, it’s open and it would seem to be fighting ISIS but he’s fighting it in such a limited capacity. I’ve been saying, take the oil. I’ve been saying it for years. Take the oil. They still haven’t taken the oil. They still haven’t taken it. And they hardly hit the oil. They hardly make a dent in the oil.

***

From Jon Passantino on Twitter

The first convention I remember watching, on television at home as a kid, was the 1964 Republican convention, featuring Barry Goldwater’s fiery “extremism in defense of liberty is no vice” speech.

Four years later, in 1968, the Democrats were tearing themselves apart at their Chicago convention, as the country was self-rending as well.

The 1980 Democratic convention was a nightmare, with Teddy Kennedy barely deigning to greet incumbent president Jimmy Carter on the platform after Kennedy’s unsuccessful (but gravely wounding to Carter) campaign against him.

But even 1968 was no match for the personal rancor of this evening in Cleveland, with Ted Cruz’s cold dissing of Donald Trump in front of the delegates who had just chosen Trump.

Again the theme of recent posts has been: conventions and national campaigns don’t “matter” in any profound sense (although they can make a difference in whether you get elected). But if you can’t manage a four-day convention, let alone a four-month national campaign, you’re facing steep odds in managing a very complex national government for four or eight years.

And — except for the effective Mike Pence speech, which began near the end of the 10pm-11pm EDT prime time bloc — this was another chaotically managed convention night. The Skyped-in-looking 90-second video by Marco Rubio was the minor indication. The cold, outright subversion by Ted Cruz — the man whose wife’s looks Trump had mocked, the man whose father Trump had accused of involvement in the JFK killing — was unlike anything on a national campaign stage in modern times. You can read about it in the papers tomorrow. To put it Donald Trump’s terms, the great deal-maker was publicly snookered and humiliated by his beaten opponent, “Lyin’ Ted.”

***

Tonight’s entry in the cavalcade of Trump family speakers: Eric Trump, doing a run-through at the podium this afternoon. There has never before been a convention in which so many relatives spoke about a candidate. On the other hand, there’s never before been a convention at which the nominee appeared and spoke every single night. (Aaron Bernstein / Reuters)

On the morning after Donald Trump officially became the Republican party’s nominee, we learned these two things about his approach to the doing that goes with the presidency, as opposed to the being of ultimate-winner status.

I’m not claiming that signs like these will dissuade Trump’s supporters or necessarily change any votes. But they further raise the stakes, and the warning signs, about what to expect if he actually took office.

***

1) Division of labor. According to Robert Draper’s inside-look piece in the NYT Magazine, which has so far gone unchallenged by the ace Trump communications team, Donald Trump Jr. made the following offer to Gov. John Kasich before Trump Sr. settled on Gov. Mike Pence as the VP pick:

But according to the Kasich adviser (who spoke only under the condition that he not be named), Donald Jr. wanted to make him an offer nonetheless: Did he have any interest in being the most powerful vice president in history?

When Kasich’s adviser asked how this would be the case, Donald Jr. explained that his father’s vice president would be in charge of domestic and foreign policy.

Then what, the adviser asked, would Trump be in charge of?

“Making America great again” was the casual reply.

Perhaps I speak for many in saying that I’d be more comfortable with an administration in which John Kasich was in charge of “domestic and foreign policy” that one in which Donald Trump had any role in either. But this is yet another reminder that a major party has chosen a nominee who views the presidency essentially as a beauty pageant or an Oscar contest, which matters only as a prize to win.

Of course every successful politician thinks this way to some degree. But most of them think about other things as well. Illustration: think of a president whose policies you generally disagree with. For me, it might be George W. Bush. For someone else, it might be my one-time employer Jimmy Carter, or perhaps the current president. But whoever you choose and however much you disagree, you will still recognize that the person had policies, and cared about them, and took the job seriously.

Three and a half months before election day, here is another piece of for-the-record data that a person who might become president doesn’t have policies and doesn’t really care about the job.

***

2) You’re not fired. A Trump aide has taken the fall for the plagiarism in Melania Trump’s speech on Monday night, as discussed in installments #44, #45, and #46. Rather, she has taken the fall without taking a fall. Here is the heart of the statement from Meredeith McIver, an “in-house staff writer for the Trump organization,” which you can read in full here:

Donald J. Trump Jr. after a successful speech this evening in Cleveland (Jim Young / Reuters)

Even as I type, Donald J. Trump Jr’s speech on his father’s behalf at the Republican convention is receiving lots of praise on the cable shows.

Unfortunately it appears that for a second night in a row, a member of Donald J. Trump Sr.’s nuclear family may have recycled material in a prime-time speech.

Here is the original catch from The Daily Show:

The Daily Show on Twitter.

And here is the preceding story from the American Conservative, which matches Donald Trump Jr.’s speech in some distinctive phrases.

From The American Conservative three months ago.

The highlighted passages match phrases Trump Jr. used in his speech tonight (I don’t yet see an online version of the full text).

***

It appears from still-ongoing late-night Twitter traffic that the author of the American Conservative article, Frank Buckley, might have been involved in Trump Jr.’s speech and recycled his own words. In any case, he has said cryptically that the situation “wasn’t stealing.” That would make it different from the Melania Trump / Michelle Obama situation, and more in Jonah Lehrer-type territory.

But if you were giving a major prime-time speech, 24 hours after your stepmother ran into a buzzsaw for misappropriated material, wouldn’t you be a little bit careful about this? Wouldn’t you say, “What one writer has called” or “It has been said” or something of that sort? Wouldn’t you think: OK, before anything else, I can’t keep the plagiarism story going?

And for what it’s worth, as someone who has written both magazine articles and political/presidential speeches, I’ll say that this is something you don’t do this way. You don’t recycle, without attribution, things you’ve written and let someone else present them as his or her own words. At least I haven’t done it myself or previously known of people doing this.

Is this incompetent? Entitled? I don’t know. More details to come. But on a night in which we had one featured prime-time speech about Lucifer, and another about the plight of the avocado industry, this is one of the hardest-to-believe aspects of all. Why even risk controversy of this sort, when it would be so easy to avoid?

The candidate and his wife last night in Cleveland. (Carolyn Kaster / AP)

This is a further spelled-out version of what I was trying to say Tweet-storm style a little while ago.

Political process stories usually matter more to the politically obsessed tribe of reporters and operators than to anyone else.

But the recurring series of mis-steps by Team Trump in the weeks since their candidate clinched the GOP nomination, culminating in last night’s plagiarism episode, potentially matter in a broader way. Here’s why, in the simplest bullet-point form I can muster:

  • This is not about Melania Trump herself. She did a creditable job in challenging circumstances. The only thing she did wrong on the speech was to (foolishly) tell Matt Lauer of Today that she had written it herself. No sane person would expect her to have done so. It’s her bad luck that what would normally be a routine white-lie turns out to be immediately and consequentially untrue, as in some sitcom nightmare.
                                                      
  • In the world of national-level politics, what just happened is a really big mistake. Joe Biden’s famous “repurposing” of Neil Kinnock’s childhood story came during campaign speeches, not a formal convention address. (And remember, publicity about the episode played a big part in driving Biden out of the 1988 presidential race.) You just don’t do things like this if you’re a competent political organization — and if someone does it and gets caught, that person takes the blame, presumably by being fired.

    If Trump ends up not firing anyone, the possibilities would seem to be: Maybe he’s not tough enough to discipline his own? (But really? For the man whose trademark phrase was “You’re fired!”?) Or maybe the author is someone he can’t fire, such as the most writing-connected member of his inner circle, his son-in-law Jared Kushner? Or maybe he’ll pretend this didn’t happen or is not an error? That just lets things fester, as opposed to resolving the story as quickly as possible — which is what anyone with actual experience in politics would have tried to do.
                                                      
  • This is one of a series of things competent political organizations don’t do. You don’t have the candidate call into a live TV interview show while someone else is giving a major televised convention speech on the candidate’s behalf (as Trump did last night). You don’t turn the big unveiling of a vice-presidential pick into a rambling off-topic riff, as Trump did with Mike Pence last week. You don’t announce speakers for your convention without first checking whether they want to appear, as the Trump team apparently did with Tim Tebow. You don’t deliberately or thoughtlessly piss off your own party’s governor of the perennially most important swing state, as Trump has done with John Kasich of Ohio.
                                                      
  • These are not the “rules” of politics in some crusty, due-to-be-overthrown sense. They are signs of basic operational competence. There is absolutely nothing to be gained by a plagiarism controversy, or a spat with the host-state governor, or a Tebow-type flap. These are the equivalent of not getting your permits before breaking ground on a building, or of screwing up the plumbing plans.
                                                      
  • It is manifestly possible to win a primary election campaign despite throwing out the rulebook and running a communications strategy based on TV interviews and Twitter. We know it’s possible because Donald Trump has just done it.
                                                      
  • It is conceivable that the same operating strategy —  one guy and his family and his friends, operating on his gut — will also work in a general election. But it’s not obvious that it can or will. Running a nationwide campaign is much, much harder than the intra-party process Trump has just been through. And based on the evidence of the past few weeks, Trump and his team have consistently stubbed their toes and made rookie errors each time they face a new challenge. The flap over Melania’s speech, for which someone should have been fired by now, is just the latest illustration.
                                                      
  • Just to be clear about it, moves like these don’t represent “a fresh approach” or “shaking things up” or “being authentic.” They represent incompetence.
                                                      
  • Now, why this should matter to people other than the insiders. If managing a general-election campaign is, say, 10 times more complex than running in the primaries, actually serving as president is roughly one million times harder than that. (Won’t go into the reasons now, but some of them are here, and others three decades earlier here.)
                                                      
  • In short: success as a campaigner obviously does not guarantee success as a president. Robert Redford’s final words in the McGovern-era film The Candidate are one of many reminders. But if you can’t even handle the complexities of running your own party’s convention, how on Earth can you begin to juggle the complexities of the entire Federal budget; and dealings with the Congress; and the foreign crises that crop up each day; and filling the thousands of politically appointed positions in the executive branch; and right on down an endless list.

***

You can ignore most “process” stories if you’re not a politically interested person. But these are process stories that cumulatively matter. If a potential commander- in-chief is repeatedly wrong-footed by the challenges of a week in Cleveland, God save us if you try to deal with the whole government.

***

Update: David Frum has now weighed in with a complementary set of reasons the speech is more than a passing flap.

Donald Trump welcoming Melania onto the stage this evening. (Aaron Bernstein / Reuters)

The, umm, overlaps between Melania Trump’s speech about her husband this evening, and Michelle Obama’s speech about her husband eight years ago, don’t “matter” in any cosmic sense. Anyone with experience in politics, or life, has to cut Melania Trump some slack for the performance she put on. Speaking publicly in what is not your first language, or even your third or fourth, is very hard. A candidate’s spouse is not the candidate. While Melania Trump willingly took on the role of being Donald Trump’s wife, she didn’t necessarily sign on for being a national political spokesperson, or reading (without plagiarism-checking) what the candidate’s staffers served up.

Still. In the world of national politics, three things about this episode make the Trump campaign look seriously bad.

Number one: political speechwriters (I was once one) can’t be prideful about much. But avoiding outright plagiarism is one of those few stubborn points of pride. Sure, some sentiments are so tired and familiar that you can type them in your sleep. “I see an America ….!” But that’s just lazy and unimaginative writing; it’s cliche, rather than plagiarism. Telling your candidate’s “personal” story in phrases that come from another person’s life (as Melania Trump apparently just did) is something else. It’s something you just don’t do. Or if you do succumb, and you’re caught, you have to know that there will be trouble. Cf: younger Joe Biden’s “borrowing” from the UK politician Neil Kinnock’s speeches, which led to his dropping out of the 1988 presidential race and hurt him badly for years.

To put it more plainly: I was never the world’s greatest speechwriter. But I understood from beginning to end that if I ever came up with something that was obviously plagiarized, that would be it, and I’d be looking for a new job.

Number two: personal phoniness, on two levels. One is the surface level: a spouse purporting to describe her adored husband, in words some other wife had used to describe her spouse. The other is the follow-up, with Melania’s remarks to Matt Lauer of Today that she had written the speech by herself.

Number three: startling incompetence.  What kind of crappy campaign organization is so incompetent as to let the candidate’s wife, give her debut speech before a national audience, with passages that are trivially easy to match to a preceding speech? Here’s a way to answer. No one has ever studied the political organizations I worked for, candidate Jimmy Carter’s campaign team in 1976 or his White House team after that, as examples of airtight management. But even we were smart enough never to let anything remotely like this happen to us, let alone with the most important speech of the potential-first-lady’s career.

***

We haven’t yet heard from the co-author of Trump’s latest book. But the man behind The Art of the Deal has just weighed in, to memorable effect. (Jonathan Bachman / Reuters)

I said that these Time Capsules would be on hold through the conventions. But that was before I read Jane Mayer’s “Donald Trump’s Ghostwriter Tells All,” in The New Yorker. (As John Boyd and many others have taught us, adaptability is all — Boyd being on my mind just now because I spent yesterday in his original home of Erie, Pa. For reinforcement on this theme we could turn to the Atlantic’s own R.W. Emerson with his cautions against “a foolish consistency” etc. But mainly we should turn back to Jane Mayer’s piece.)

Do not let the sun set on you today — or, depending where you are, let the sun rise tomorrow— before you read this article.

Short version: Tony Schwartz, the person who actually wrote Trump’s famous The Art of the Deal, and who probably knows him better than anyone not in his immediate family or currently in his employ, considers him a sociopath. Which is the title Schwartz said he would give The Art of the Deal, if he could rename it. And that’s far from the most noteworthy part of the article.

Here is a sample, which sheds light on the deranged-seeming discourses by Trump discussed in dispatches #40 (“Back to Mike Pence”) and #34 (“I Don’t Like Mosquitos!”) The premise of those items is that Trump’s inability to sustain a thought or argument for more than a few seconds might indicate that something is wrong with him. Schwartz says that in fact this is who Trump is:

“Trump has been written about a thousand ways from Sunday, but this fundamental aspect of who he is doesn’t seem to be fully understood,” Schwartz told me. “It’s implicit in a lot of what people write, but it’s never explicit—or, at least, I haven’t seen it. And that is that it’s impossible to keep him focussed on any topic, other than his own self-aggrandizement, for more than a few minutes, and even then . . . ” Schwartz trailed off, shaking his head in amazement. He regards Trump’s inability to concentrate as alarming in a Presidential candidate. “If he had to be briefed on a crisis in the Situation Room, it’s impossible to imagine him paying attention over a long period of time,” he said.

Read the whole thing. Thanks to Tony Schwartz and Jane Mayer.

This is the person one of our major parties is about to choose as its nominee, and whom the Vichy Republican establishment has decided to accept.

Now back to our regular coverage.

An American who has lived and worked in Asia for several decades writes:

You might cast a future net in a future note to capture commentary from overseas business people (like me) who despise U.S. tax policy and, like the generals in the NYT story, generally lean conservative but who are horrified at the prospect of even the Trump candidacy.

I've lived overseas 23 years and I've never seen such universal concern over the daily damage he's doing to the national brand, which we all leverage consciously or not.  When the diplomats, bankers, manufacturers, sales execs, and tech guys are all on the same side of an argument, something is seriously out of balance.

Here we go!

I’m about to arrive in Cleveland (via the Kent State University airport, which is close to Team Atlantic’s hotel and is one of the Cleveland-area airports that is still operating under the convention-era Temporary Flight Restriction security rules). There I’ll mainly be reporting for an upcoming print-magazine story but also weighing in online as appropriate. I will plan to resume the Time Capsules when the conventions are over, and in the meantime making capsule-like observations passim in convention coverage. We are into new territory.

***

What Patrick Healy and Helene Cooper of the NYT report today is highly unusual and deserves attention. The unusual aspect is active-duty general officers (a) speaking about party politics this directly, if anonymously, during the heat of an election campaign, and (b) doing so to criticize a Republican rather than a Democratic candidate. (In my experience senior flag officers are not as politically conservative as the military as a whole, but overall they are conservatives.)

Yes, of course, senior military officials have been politically aware and involved since the days of Gen. George Washington. But as with so many things touched by Donald Trump, what is happening here is outside the normal range.

The officers who spoke with Healy and Cooper were responding to Donald Trump’s speeches about finally getting serious in the war against terror. His recommended steps include bringing back waterboarding (“I love it! I think it’s great!”) and intentionally killing the family members of suspected terrorists (rather than doing so as “collateral damage” from targeted strikes):

At the Pentagon, interviews with more than a dozen top generals revealed alarm over many of Mr. Trump’s proposals for the use of American power, even among officers who said privately that they lean Republican…. A number of top-ranking admirals and generals said the military is governed by laws and rules of engagement that are far stricter than politicians may realize.

And justifications that troops would be “following orders” are unlikely to sway war-crimes courts, they said.

“We remember the Nuremberg trials,” said Maj. Gen. Paul D. Eaton, now retired, who was in charge of training the Iraqi Army in 2003. “Just following orders is not going to cut it.”

To be clear about this: senior active-duty military officers are warning that a man who could become president might give orders that would expose them to war-crime prosecution later on. For time-capsule purposes, this is part of the public record just days before the Republican party officially makes this man its nominee, and three-and-a-half months before the country decides whether to make him Commander in Chief.

***

(I’m not using a picture with this installment, because the obvious ones on the “just following orders” theme would be too heavy-handed.)

I am aware that the pace of these entries is picking up unsustainably, but that’s because the news is too. Also, we’re about to launch some new convention-coverage threads, about which I’ll say more soon.

Tweet from @realDonaldTrump after the ticket’s debut today.

I am again impressed by and grateful to the crew at C-Span, which has promptly put up a full, high-rez version of the Trump-Pence announcement ceremony that ended not long ago. You can see the whole thing via C-Span here.

You would probably need to see the whole thing, from Trump’s entry 10 seconds into the clip to his baton-pass to Pence 28 minutes later, to assess the claim I’m about to make. But here it goes: I think this event rivals and even surpasses his “I hate mosquitos!” speech, described here, in raising concerns about Trump’s basic fitness to govern, at the temperamental and emotional level.

How can I say this? Watch and see what you think. In brief:

  • The speech is a series of feints, in which Trump will briefly mention Pence’s name, or say “Now back to Mike Pence,” and then within seconds surge off on another riff about how great Trump’s own businesses are, how ahead-of-schedule and under-budget his new hotel in Washington is going to be, how big and beautiful The Wall will be, how crooked Hillary is, how terrible NAFTA and the Iraq War were. These last points are notable because Mike Pence, standing just off-stage, was a strong supporter of both NAFTA (plus the TPP) and the Iraq War.
                                                                                                                     
    For better and worse, I am not aware of any other free-flow performance like this at a major general-election event since Ronald Reagan’s painfully rambling “I remember driving down the California coast one day” closing statement during his second debate with Walter Mondale in 1984. (More about this after the jump.)
                                                        
  • It’s another series of feints or riffs, involving the Telepromptered script. Trump will dutifully read for a few seconds, in schoolboy-under-duress mode  — and then look up, brighten, and give a gloss or improvisation about what he has just said. These departures are clearly more enjoyable for him, but are usually off-message and sometimes even anti-message involving Pence. (For instance, that Crooked Hillary’s bad judgment about Iraq should disqualify her from office. Which means about Pence … ? )
                                                                         
  • Trump offers a number of “principal” reasons for choosing Pence. One of them is that he “looks good.” Another, explained at greater length, is that Indiana’s economy under Pence has been so great, while the national economy under Obama has been so terrible. In fact, Indiana’s recovery has exactly paced that of the economy as a whole, and the state’s manufacturers have been a particular object of the Obama administration’s support rather than indifference or hostility. (Eg Obama’s recent visit to Elkhart, to check out the progress of the RV industry.)
                       
  • The morning after an attempted coup in Turkey — a country that is a NATO ally, where U.S. nuclear weapons are based, which is at the center of international tensions over refugees and the struggles within Islam and dealing with ISIS and dealing with Syria — Trump’s comments, as potential commander in chief, were, in toto: “So many friends in Turkey. Great people, amazing people. We wish them well. A lot of anguish last night, but hopefully it will all work out.”

Beyond these and other detailed points is the fact that the First Joint Appearance With the Veep is one of a small number of established message-sending moments in a national campaign. The next big ones will come at the convention, with Pence’s speech and then Trump’s. More will come during the debates, and then with a handful of requisite Big Policy Speeches in the fall.

So one of these handful of formal-event moments has just passed, but turned into another Trump rally-to-the-base performance rather than anything else. The reason this matters more than the mosquitos! speech is that the circumstances of this event were so different, as was the opportunity to be seized or missed. When this campaign is over and we know the results, we can judge which of these interpretations of Trump’s performance is more plausible:

  • That the rules of general-election campaigning (and not just victory in a multi-candidate scrum within one party’s primaries) have so fundamentally changed that Trump’s riff-and-ramble approach is the effective one for these times; or
  • That we’re seeing, in these early days of Trump’s general election mode, the reasons why his message and appeal could not extend beyond the base.

For more, please watch the speech. And on the bright side, it took them only a day to get rid of the old logo.

Trump-Pence logo as of yesterday.
Donald Trump and Mike Pence in Indiana this past week (John Sommers / Reuters)

Until this week, three episodes of choosing a vice presidential nominee stood out in post-World War II history as the clumsy ones:

  • 1972, when Democratic nominee Senator George McGovern chose Sen. Thomas Eagleton as his running mate, but had to swap him out for Sargent Shriver after news of Eagleton’s treatment for mental illness emerged;
  • 1988, when George H.W. Bush, then finishing eight years as Ronald Reagan’s vice president, chose young Sen. Dan Quayle—only to see Quayle immediately engulfed by hostile press questioning about his Vietnam-era record and other problems, followed by a very weak debate performance against his Democratic counterpart, Sen. Lloyd Bentsen.
  • 2008, when Sen. John McCain, who was looking to shake things up and pull off a “game change,” chose Gov. Sarah Palin as his VP candidate. That led to a short-term polling boost but many longer-term problems.

In Bush’s case, the Quayle choice ended up as part of a winning ticket. In McGovern’s and McCain’s, the slate would probably have lost no matter who was the VP. And there’s a whole poli-sci argument about whether VP picks make any difference at all in the November outcome, which I won’t get into.

The range of other choices include some that clearly did no good electorally — Al Gore’s selection of Joe Lieberman in 2000, for instance — and others that look worse as the years go by, given the VP-candidate’s subsequent life arc. John Edwards, as John Kerry’s running mate in 2004, leads this list, followed by Palin. Dick Cheney, GW Bush’s choice in 2000 and 2004, probably was one of the many factors that allowed Bush to squeak into the White House, because of Cheney’s  then-reputation for foreign-policy experience and his dominance of Joe Lieberman in the VP debate. But from my perspective he was one of the worst-ever VP choices, because of what he actually did in office (and afterwards).

***

When matched against the run of past nominees, Governor Mike Pence of Indiana seems less impressive than most in electoral terms, and average-to-better on the experience front.

Electorally, a very conservative white man from a very conservative Midwestern state does Trump no obvious good with the Latino, African-American, female, young, college-educated, or environmentalist blocs of voters with whom he trails badly. Beyond that, Pence actively hurts with LGBT groups because of his involvement in Indiana’s  Religious Freedom and Restoration Act. He may hearten some Republican conservatives, but the need to do that is itself a trouble sign for a Republican nominee.

On the other hand, in terms of experience, Pence has incalculably more than Trump himself and as, as a long-time Congressman and now a governor, he has as much or more formal experience as many other recent VP candidates.

As for his instantly highlighted stark differences with three of Trump’s main campaign themes — Trump claims (falsely) that he was against the Iraq war, while Pence was strongly for it; Trump is against NAFTA and the TPP, while Pence is for them; Trump has renewed his calls for limits on Muslim immigration, while Pence has resisted  — this kind of Pres/VP tension has happened before. Any experienced politician knows how to present it as a sign of healthy creative tension etc.  Famous example: Candidate George H.W. Bush had strongly denounced candidate Ronald Reagan’s tax-cut plans as “voodoo economics,” when Bush was fighting Reagan for the 1980 GOP nomination. But after Reagan won, Bush loyally and effectively signed on as advocate for those tax cuts on the campaign trail as as Vice President.

***

Here we go!

So the result of this stage of Trump’s general-election campaign seems more positive than most of his other steps in the past two months. What may distinguish it in a bad way is the process — which in turn matters if it reflects on Trump’s ability to cope with complexities of national-level operations. In specific: