Thanks to my Atlantic colleague Kathy Gilsinan for the reminder of why today is different from all other days: It’s National Beer Day! Congratulations to beer.
Last week I did an item about the reasons to believe that craft breweries can actually play a significant part in the economic revival of communities. Short version: because startup breweries need a lot of space but typically don’t have a lot of money, they usually set up show in low-rent, fringe, non-fashionable parts of town. The jobs and activity they create in those neighborhoods have their own effect — which is then magnified by the customers they draw to the area, particularly at night and weekends when warehouse districts would ordinarily be deserted. As Jeff Alworth wrote in an All About Beer item I mentioned:
They are people magnets, bringing folks in who are curious to try a pint of locally made IPA. In fairly short order, breweries can create little pockets of prosperity in cities that can (and often do) radiate out into the neighborhood.
Pretty soon, other businesses see the bustle and consider moving in, too. It doesn’t hurt that breweries often find run-down parts of towns that have great buildings. Once a brewery moves in and refurbishes an old building, it reveals the innate promise of adjacent buildings to prospective renters.