As a business matter, the Atlantic has placed tremendous emphasis through the past two decades on integrating all the different ways we try to get our message out. This means via the classic in-print magazine, the ever-expanding and -refining range of our web sites, live events, videos and podcasts, and so on. I say “through the past two decades” because we were one of the very first publications to have a serious online site, starting with Atlantic Unbound back in 1994.
As an intellectual and cultural matter, the whole undertaking is more connected than you might think, with most people working in the same physical space in Washington and talking about the interactions among the various things we do. Here is a reader note about the way it comes across on the other end. I offer it as a little document on the state of modern cultural / intellectual/ technological life.
A reader in Texas writes:
My hardcopy version of The Atlantic arrived today. It made me think about how my interaction with the world is influenced by the magazine and all of your various websites.
- I use Feedly to collect all of the various Atlantic feeds and (yes!) blogs. I check these daily, indeed several times a day.
- When the magazine is about to be released, I notice that all at once there are many long form article on my feed. I secretly rejoice, as I know that the hardcopy is on its way. I don’t read them on my computer or my phone, but do mark some that I know I will want to send to friends later.