Do it for Mom!

In Denmark, the birth rate has continued to fall, with women waiting longer and longer to have children. But there might be an answer for this very real problem, at least according to a recent ad from the Danish travel agency Spies Rejser.

“Perhaps those who suffer most are perhaps the mothers who will never experience having a grandchild,” the ad proclaims. The travel agency is marketing directly to potential grandmothers, because “when it comes to making grandchildren it might be a bit awkward to help out.” Rather than intervening in the bedroom directly, the ad urges despairing mothers to send their children on active, romantic trips because “as you may already know, people have more sex on a sunny vacation.”

So don’t be selfish! Get busy! Do it for Mom!