Mason Jars Are the New Campaign Swag

John Landis Mason invented the Mason jar in 1858 to preserve food. Decades later, the container is 2016 merch.

“Every drink tastes better in a cute mason jar,” the product description on Jeb Bush’s online store reads. “Made in America.”

The item is not technically a Mason jar by its namesake’s rules, due to the straw and my inability to visually discern whether this thing is glass or plastic. But its existence is no doubt part of Bush’s push to woo young voters. Young people, after all, love Mason jars. Last month, Ariana Kelly wrote for us about the container’s evolution from a farming staple to, well, everything:

The Mason jar’s resurgence is due, in part, to the variety of ways in which it can be repurposed. Google “Mason jar” and you’ll find numerous sites that evangelize its astonishing utility. Lists of potential applications include oil lanterns, soap dispensers, terrariums, drinking glasses, speakers, vases, planters, and snow globes, in addition to food and drink storage. It’s repeatedly praised for its reusability, its aesthetic appeal, and its purity: Mason jars aren’t mixed up with some of the more nefarious chemicals used to produce plastic.