The people have spoken about what the people have spoken: The 2022 Oxford Word of the Year, chosen for the first time ever by public vote, went to goblin mode by a 93 percent majority. Oxford defines goblin mode as “a type of behavior which is unapologetically self-indulgent, lazy, slovenly, or greedy, typically in a way that rejects social norms or expectations.” It’s a gloriously evocative phrase—and it tells a concise story about how many of us are doing these days.
The first record of goblin mode occurred in 2009, when someone tweeted: “m was in full hyperactive goblin mode last night. it was as if she ate a bag of sugar-coated candy, then washed it down with a few red bulls.” Not much is known about m or the specifics of her behavior on that fateful night, but the description is vivid: Her primal side had been unleashed. Although the post received a lukewarm 22 likes, going goblin mode described a condition that, more than a decade later, has become all too familiar.