Remember that saying, “there’s an app for that,” from an Apple commercial in 2009? Several years later, the slogan’s novelty has worn off—hundreds of apps are added to stores each day—and people expect to find something for, well, everything.
So it shouldn’t be too surprising that someone went and made a Brexit dating app.
Better Together Dating, launched Tuesday, is a free dating service for the 48 percent of people who voted to remain in the European Union in last week’s referendum in the United Kingdom. The logo is the flag of the EU, its stars replaced with hearts.
“Why wait until you’re halfway through an evening before finding out your date voted Out?” its website reads.
The service was created by M14 Industries, a Manchester-based startup that builds custom dating apps for its clients. John Kershaw, 29, formed the company in late 2015 after he created Bristlr, a dating app that connects users with beards with users who like beards, as a joke—but then realized people liked it. Bristlr, which has been described as “Tinder for beards,” has about 20,000 monthly users.
Better Together is slightly tongue-in-cheek, too, but Kershaw said it’s a way to support the Remain cause, though it’s probably too late. The morning after the referendum, Kershaw and his team of about six had woken up feeling “miserable.”