Wondering Why We Like Fresno?

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021.

For previous installments in the Fresno saga, please check here. Early last year, in our American Futures saga, we reported on Bitwise, a tech incubator, training school, entrepreneur center, and overall social force in one of California’s least-fashionable cities.

The video below shows the way Bitwise has announced its opening of a big, new center in Fresno’s long-bedraggled, now-recovering downtown. People in San Francisco or New York can be smugly confident in their coolness. We like, better, the Fresno kick-ass spirit.

I've asked Jake Soberal, of Bitwise, for the back story about the script and dramatic presentation of this video. Will report when I know. For now, congratulations to Soberal, his co-founder of Bitwise Irma Olguin, and all others involved.