We Are the Cappuccino-Flavored Potato Chip We Deserve

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One of the four finalists in a Lay's potato chip flavor creation contest is a cappuccino-flavored chip. What's that about? And the creator of that chip, in the service of a Lay's act of brand engagement hucksterism contest, could walk away with one million dollars.

From the Associated Press:

Frito-Lay, the snack division of PepsiCo Inc., will announce on Wednesday the coffee-flavored chips as one of the four finalists for its second annual "Do Us a Flavor" contest in the U.S., which gives people a chance to create a new potato chip that is sold nationally and win $1 million. The other three finalists are Cheddar Bacon Mac & Cheese, Mango Salsa and Wasabi Ginger."

The four flavors will be sold in stores later this month and the winning flavor will be announced in October. But, in the meantime, we're getting away from the issue here. Cappuccino? 

That's exactly right, Buddy. It is gross.

At this point, I'm so benumbed by this concept that I have only questions and very few answers. Here are a few of them:

How did we arrive at this point? How did we manage to survive the milk chocolate potato chip to get to a cappuccino one?

Can we even spell it?

In the coming weeks, this so-called chip will be available not only for consumption, but with the expectation that consumers pay for it. Really? Yes.

Aside from overloading my taste receptors with sadness, is there a purpose to consuming this product? No. 

Does it at least have some caffeine? No. 

Good luck, America.

This article is from the archive of our partner The Wire.