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Amalgamating the flimsy glory of the quesadilla and the hearty fortitude of the burrito, Taco Bell launched its latest hybrid item today. Behold the Quesarito.
Burrito + Quesadilla = #Quesarito. It’s here. pic.twitter.com/d9RL9jrNrL
— Taco Bell (@TacoBell) June 9, 2014
The Quesarito arrives for no particular reason at all. There wasn't a massive launch or an intense marketing campaign, simply an idea that takes little goading for the mind of the American consumer to get behind. Think a joining of unlikely friends.
Here are the specs:
Taco Bell's new Quesarito is ~7 inches long, 2.5 in wide, and 1 in tall. More facts here: http://t.co/bOcRkCFQef @BW pic.twitter.com/7DatjYNInE
— Venessa Wong (@venessawwong) June 9, 2014
Don't forget that there is rice and low-fat (ha!) sour cream involved to create volume and a binding.
Now, the Quesarito is hardly a new idea. It's actually the acknowledged version of a secret menu item from Taco Bell's arch-foe Chipotle. It even shares the same name.
If Chipotle will only keep it on its secret menu, Taco Bell will capitalize. The Quesarito: http://t.co/8RSJhtwZAc
— Tal Kopan (@TalKopan) June 9, 2014
According to Businessweek, Taco Bell offered a version of this item in the past. But that was in the darker days, certainly not during the heady triumph of the Doritos Locos era.