"Orientalism," stripped of its academic heavy-weather framing, boils down to treating something foreign as if it is intrinsically weird, and should be held out at arm's length and marveled or tittered at rather than treated seriously. [Famous Orientalism image used on cover of Edward Said's book of that name, above. Below, heartland-American Orientalism.]
that surge of chauvinism one feels when the ordinary elements of one's culture seem to be viewed as a curiosity. For years I've gone to the big hardware store in the suburbs, and there's a gleaming row of lawn tractors surrounded by men attempting to craft a rationale for buying them the wife won't see through for at least a week.
I know what he means about "ordinary elements of one's culture" viewed as curiosities. When I was growing up Joan Didion wrote a famous Saturday Evening Post article about my home town, making fun of its trailer parks and numerous off-brand churches and then-stylish beehive hairdos. People there still are mad.
When it comes to outsized mowers: I take the point. As a small-town-raised heartland American [inland California is the heartland, having more in common with Oklahoma than with Santa Monica or San Francisco], I feel it within my rights to laugh at a mini-tractor on a piece of lawn barely large enough to hold it. But I recognize the perils of doing this as an outsider.
What we're trying to do is something similar to what we did in China: exploring and documenting parts of its diversity often left out of the daily news. That is why the post my wife did yesterday from Rapid City, South Dakota, portrayed the genuinely remarkable "Pathways" spiritual retreat that a retired hog-farmer had built in the Black Hills, plus the effect of pine-beetle infestation in the mountain west. Rather than including pictures of the many bikers who are teeming through Rapid City, in the wake of the worldwide Harley rally in Sturgis, SD, not far away. Or other American Orientalism touches, like the photo studio that features bridal portraits of young ladies in lovely white gowns, with tattoos running up their necks or arms. (Incidental observation: Every foreigner visiting America always scolds us about people being too fat. We haven't really noticed that so much, so far. The much more dramatic change from my last cross-country trek is how many more people have tattoos. For another time.)
Also, significantly, the reason we keep running so many "What Is Special About My Town" accounts is that we have been so impressed, surprised, and actually moved by the depth and sophistication of the local patriotism they display. Even people who think their town represents everything wrong or doomed about America have thought very carefully about the question.
But Lileks offers a useful caution, and I'll go easy on the American Orientalism.