The demise of TV news has been greatly exaggerated, a new poll finds. Most Americans still consider the television their primary source of information on current events, a new Gallup poll out today says, far ahead of both the Internet and print media.
The poll, which asked 2,048 adults about their primary news source, found that 55% turned to television, 21% to the Internet, 9% to print and 6% to radio. And 2% of Americans still living in the 18th Century get their news by word of mouth – maybe from a town crier, or a highly knowledgeable neighbor. That’s in line with earlier reports that indicate that TV still claims dominance of news-loving Americans’ eyeballs.
The report concludes that “If the current media preferences are any indicator of the future, the data offer good news for TV, but bad news for print media.” While similar polling by Pew has found the Internet taking a bite out of TV’s news share, the Gallup poll finds that even in the digitally-savvy 18-to-29 demographic, about half of respondents still turn to television for news. And, in a finding that isn’t all that surprising, Gallup concludes that “heavy reliance on print is exclusive to seniors.”