It can't, and we can't, and now it's happening with perhaps the liquor that should most remain pure. Vodka, schmodka, leave the whisky alone. There was nothing wrong with the whisky we knew, but in the minds of manufacturers, there is a new market to be found, and that market wants honey whisky. Does that mean that market should be given honey whisky? No. Anyone at home can mix some honey in with their whisky (or ask for it to be done at the bar) and I won't judge. That, along with some lemon and some warmth, is a hot toddy.
That is fine. As is a drink mixed with some pure whisky and a bit of lemon zest, or orange peel, or bitters, or cherries, or whatever. These are the reliable, cozy, homey, bar-friendly, stylish, delightful concoctions that we know and love. Add some fruit to your drink, sure, if you insist. But I draw the line at having that honey-whisky pre-manufactured. I draw the line at something called, even in fun, "the Mary Poppins of Scotch Whiskies" that women are supposed to want, with our more gentle, allegedly sweet-seeking taste buds. "Spirits brands make it clear that they’re indeed trying to woo novice drinkers — especially men in their 20s and women overall — who find straight-ahead whiskey too harsh," writes Passy. It's a gateway drink! Women are supposed to like it just as much as wine, if not better. I draw the line at something that is supposed to replace wine. Wine cannot be replaced.
There's another factor at work here, and that is that the more adulterated versions of things we see in society, the more apple-pie vodka and creamsicle gin and pickle-flavored schnapps, the less we know and value true deliciousness, true quality. Our tastebuds lose their ability to differentiate good and bad. Suddenly we want crap, and we start to think it tastes good. Honey whisky, fine, it doesn't sound awful, maybe it seems like it would even be tasty, soothing to our throats, happy in our heads. But it's a slippery slope, and the next thing you know we're leaning over puddles and licking our own hands and thinking those things taste great, too. The flavored whisky category appears, in fact, to be growing, and "the evidence suggests the category is only going to get bigger over time," writes Passy. More whisky flavors, there may be nothing we can do to stop you.
And that's true. I can't stop anyone from making flavored whisky, and I can't stop people from buying it or drinking it, or even enjoying it, either. Perhaps these infused beverages are helpful in at least one way. If you're ordering honey whisky at the bar, you're probably also going to order hazelnut coffee at the coffeeshop. So, it's kind of a getting-to-know-you drink, any way you look at it. —Jen Doll
Inset via Flickr/William Jones.
Yes, because it tastes good to a lot of people.
Have you ever tried this honey infused whisky, Jen? Even if you have—which I highly doubt is the case—and happen to not like it, a lot of other people, myself included, find it totally tasty. In fact, the reason Dewars is getting into the sweet whisky game is because other brands have had so much success selling the candied booze. After Jack Daniels introduced its honey whiskey in 2011, it saw record sales—specifically because of the popularity of flavored spirits. People like flavored booze. You might not like it, but a lot of people do.