Up until now dating apps, not to be confused with online dating websites, have had a male heavy demographic—that is, until Tinder came along. Tinder is the latest in a slew of location based hook-up partner finding apps that use GPS to locate future sex-mates. It's like Grindr for straight people. But, it's different than Blendr, the other "Grindr for straight people," and the dozens of others of dating apps out there in one critical aspect: women are actually using it. Tinder's founders bragged to us about the number of female users when it launched last October, and though they didn't have fresh numbers, the app has received a lot of vocal approval from women online, including female New York Times tech writer Jenna Wortham, who says "there’s something about Tinder’s simple, flirty interface that is undeniably fun." This acceptance might have something to do with the fact that unlike every other hook-up app out there, which were birthed by men, as Ann Friedman notes in The New Yorker, one of its four founders, Whitney Wolfe, is a woman.
So far hook-up apps haven't catered to women because they lack certain protections that the XX-demographic likes when meeting potential sexual partners, argues Friedman: "women want authenticity, privacy, a more controlled environment, and a quick path to a safe, easy offline meeting." Perhaps because of its single female voice, Tinder offers a lot of those things mostly by way of Facebook. The app syncs up with the social network in a "cleverly discreet" way, as Wortham puts it. It uses all the data and information people put into the social network, without broadcasting anything to the rest of the social network. With that, the app "successfully manages to decrease the creepiness of communicating with strangers ten-fold," write two women on NYU Local. Here's how: