During a major crisis like Hurricane Sandy, it's best for PR reps to keep quiet if they represent a company selling something frivolous like V-neck T-shirts. Unfortunately, not everyone has that kind of good sense. There's been a small treasure of social media fails since the storm hit last night. Most notably, American Apparel are taking serious criticism for sending out an advisory last night for a 26 hour storm sale special: 20 percent off in all states affected by Sandy. That means sales in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland.
But American Apparel isn't the only company taking criticism for capitalizing on Sandy in name of capitalism. The Gap, the chino-peddling bastion of innocence, got caught up in the storm and tweeted this:
Looks bad, right? The Gap at least realized the error of their ways and apologized:
To all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors.— Gap (@Gap) October 29, 2012
American Apparel? Still tweeting about Disco Pants. But they weren't the only hipster clothing retailer to take advantage of the storm's stranding everyone inside. Urban Outfitters offered free shipping Monday morning, attempting to capitalize on the college students stuck inside all day wasting time looking at those boots they've been watching:
Social media fails were hardly restricted to stores for young people. Sears tweeted this out Sunday evening: