Even though what happened in Vegas didn't stay there, Prince Harry's nude photo incident did some good for the city. Media coverage of a campaign the Las Vegas Convention and Visitors Authority undertook following the royal scandal generated what amounted to $23 million in publicity, LVCVA spokesperson Courtney Fitzgerald told us. The efforts included an ad in USA Today and a separate graphic posted to social media channels and on digital signs at McCarran International Airport. The USA Today ad called out those that disobeyed Vegas' mantra by exposing Harry:
The graphic played on the British World War II motto, "Keep Calm and Carry On:"
According to the Las Vegas Sun, at a meeting Tuesday where the data was reported, the LVCVA board president said "God bless Prince Harry. He made us a bunch of money."
This article is from the archive of our partner The Wire.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.