Naked Prince Harry Was a $23 Million Publicity Boon for Las Vegas
Even though what happened in Vegas didn't stay there, Prince Harry's nude photo incident did some good for the city.
Even though what happened in Vegas didn't stay there, Prince Harry's nude photo incident did some good for the city. Media coverage of a campaign the Las Vegas Convention and Visitors Authority undertook following the royal scandal generated what amounted to $23 million in publicity, LVCVA spokesperson Courtney Fitzgerald told us. The efforts included an ad in USA Today and a separate graphic posted to social media channels and on digital signs at McCarran International Airport. The USA Today ad called out those that disobeyed Vegas' mantra by exposing Harry:
The graphic played on the British World War II motto, "Keep Calm and Carry On:"
According to the Las Vegas Sun, at a meeting Tuesday where the data was reported, the LVCVA board president said "God bless Prince Harry. He made us a bunch of money."