It was a time of much strife, we'll be telling our grandchildren many years hence of this moment in our New York City history. It was brunch. It was ice cream. It was chicken. And then it was breakfast. The latest trend-story-war-about-town is the one between hoteliers over who will claim ownership of the "city's reigning power breakfast." The New York Post's Beth Landman explains it comes down to a few key players (and sadly, approximately zero Jimmy Dean sausage patties. Why are those things so delicious?). The battle is on between hotelier Jonathan Tisch, whose Loews Regency—since 1975, the cream of the wheat of breakfast spots—is shutting down for an entire year in January for a renovation. This means his breakfast feeders may go elsewhere. And because it's Manhattan, there are always elsewheres ...
For instance: The Pierre Hotel's new Sirio, opening tomorrow, featuring "blueberry pancakes, eggs Benedict and frittata mozzarella" to lure regulars who'd otherwise be dining at the Regency. You know, Al Sharpton, Andrew Cuomo, Les Moonves, etc. There's Geoffrey Zakarian's the Lambs Club, for the Conde set. Or the Four Seasons, the owners of which are finally planning, after years of deliberating, to start offering breakfast, given the egg in the hole in the market. Then there's Michaels, long a meeting spot for the who's who of waffle-eating, and secondary waffle-eating:
“I have some customers that have two breakfasts — one meeting after another,” says [owner Michael] McCarty. “People say they do more business over breakfast than in a full day at the office. And chance meetings can turn into deals — if you could see the crowd and watch the dynamic of the room, it’s astounding.’’
Downtown hoteliers are getting into the breakfast act, too, in a way that makes one near nostalgic for the old days of laid-back, leisurely brunches. When did we all start getting up so early, with so much drive and ambition in our hearts? There's the Hotel Americano in Chelsea, which caters to "the gallery crowd" and the "hungry parent" crowd. Landman writes, “'All the parents whose kids are at the new Avenues school, where Suri Cruise goes, come here after they drop off their children,' says Americano owner Carlos Couturier."