Not that we needed another piece of evidence for the cultural hegemony of the red Solo cup, but the Internet gave us one anyway Wednesday when a clever blog post about the meaning of the ridges on the iconic college party tool took the Internet by storm. The super-link spreading site Kottke, run by blogger Jason Kottke, picked up reports lurking on the Web that the horizontal lines on the Solo cup correspond with the recommended volumes for a single serving of (from the bottom up) liquor, wine, and beer. While that makes perfect sense and is a wonderful example of form following function, Solo's people have noted that this is purely coincidence. (Snopes, the Internet's fact-checking arm, debunked it as well.)
What we love about the red Solo cup is its sheer randomness. The purpose it serves -- holding our beverages -- could obviously be provided by any other plastic cup, but this particular color of this particular brand has somehow cornered the hard-partying beverage-containing market. Slate's Seth Stevenson has called it "an American party staple" and country singer Toby Keith's epic ballad on the subject notes: "Now I've seen you in blue, and I've seen you in yellow, But only you, red, will do for this fellow."