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Two disturbing emergencies shook New York's fabled advertising row on Wednesday as an elevator fell in one building and a suspicious package forced the evacuation of another. Fire trucks crowded the street in front of 285 Madison Ave. where an elevator fell two stories, killing one woman and injuring two other people, according to the Fire Department of New York. The building is headquarters to the advertising agency Young & Rubicam. A few blocks south, police evacuated the headquarters of Credit Suisse bank at 11 Madison Ave., where a report came in of a suspicious package. Reuters is reporting that police are treating that incident as a possible copy of the letter bomb sent last week to Deutsche Bank's headquarters in Germany. But most local media in New York are focusing on the elevator crash, which sounds horrific from the account in the New York Post:

The victim, who was not immediately identified by police, walked into the elevator at about 10 a.m. on the first floor at 285 Madison Avenue near 40th Street.

Witnesses said the elevator, with two other people aboard, started to ascend to the second floor with its doors open after the woman had taken a step halfway inside the car.

As office workers looked on in horror, the woman quickly became pinned and was crushed between floors after the elevator took off before she could fully enter the car, an FDNY spokesman said.

It's certainly a disturbing thought, and has moved some office workers on the avenue to order their lunches in, rather than risk a trip downstairs.

Update (12:38 p.m. EST): Reuters reports the Credit Suisse package has been determined harmless.

Update (1:10 p.m. EST): The New York Times reports the woman who died in the elevator is 41-year-old Suzanne Hart, who was pronounced dead at the scene. "The networking site LinkedIn lists a Suzanne Hart as director of new business content and experience at Y&R."

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