A senior editor at Sierra magazine, a publication put out by the environmental organization that was founded by John Muir back in 1892, Paul Rauber spends his days thinking about -- and trying to get people interested -- in conservation. To that end, he's also released Strategic Ignorance: Why the Bush Administration Is Recklessly Destroying a Century of Environmental Progress through Sierra Club Books. Here, Rauber discusses how the rapidly falling price of solar power means it's nearly game over for dirty energy; why most people think nothing about flying long distances, which is one of the most environmentally damaging things we can do; and how electric vehicles that are charged by solar power at home will make an enormous impact.
What do you say when people ask you, "What do you do?"
I'm a senior editor at Sierra magazine. I try to make complicated environmental concepts clear and engaging for our readers.
What new idea or innovation is having the most significant impact on the sustainability world?
The rapidly falling price of solar power. Once it gets below fossil fuel it's game over for dirty energy.
What's something that most people just don't understand about your area of expertise?