A Seattle-based marketing expert and author, Andrea Learned is best known for her work on the impact of gender on consumer behavior. "My expertise in that field has led to a deep understanding of the hows and whys of consumer behavior and the interconnections between consumer values, cultural trends, and decision-making," she explains on her blog, Learned On. Because she believes that gender and consumer behavior are subjects closely tied to sustainability, Learned has been working -- and writing and speaking -- more and more on sustainable business and organizational management topics recently.
Here, Learned discusses her "bizarrely unique" background in gender, human behavior, and marketing, and how that background helps her to help businesses reach broad audiences with news of their sustainability efforts; how the sustainability work of a brewery in Kansas -- or any other small business -- can be made more compelling by connecting it to larger cultural trends; and why we need to start paying more attention to relational traits, like communications skills and empathy.
What do you say when people ask you, "What do you do?"
In a general sense, I say that I'm a sustainability communications strategist. My day-to-day work is writing, connecting, and inspiring people with the "wow, they did that?" stories of sustainable business. More specifically, I use my bizarrely unique background in gender, human behavior, and marketing to help businesses reach broad audiences about their sustainability efforts.