Non-Enticing Offers Via Electronic Mail

A press release crossed the transom the other day with this headline:
Immediate Release: Think Tank Calls on Commission to Back Recommendations

Not a world-stopper. This is up there with "Worthwhile Canadian Initiative."

Then came this enticing offer from Delta Airlines: Enjoy Germany This Winter and Earn Double Miles

Quadruple miles, maybe. And a cake. And a private plane. And a nice coat.