How on earth did Oprah Winfrey--an unlikely media mogul if there ever was one--get so popular, powerful and rich, all at the same time? Ever since she announced at the end of last week that she was walking away from her legendarily popular syndicated talk show in 2011, the airwaves have been abuzz with discussion about what it means, what impact it will have ... and how she managed to get this successful in the first place.
In yesterday's New York Times, columnist David Carr argued that Oprah Winfrey should be studied in every business school in America--not only for the smart moves she made, but also for the mistakes she didn't make. She didn't go public with her company, so she retained control. She didn't lend her name to other people's products. When she decided to add a magazine to her stable, she created her own, with such a clear sense of branding that she put herself on each and every cover. She didn't use her wealth to invest in fields she knew nothing about. Oprah did extend her brand into new shows, from Dr. Phil to Rachel Ray, but her offshoots all had the same feel and market as the mothership. And she didn't try to cash in on every possible profit opportunity, including the success of the books she turned into overnight bestsellers.
Oprah's branding success, according to Vogue editor Anna Wintour, was due to the fact that she steered her business through "personal choices," like a woman who has an enviably clear and innate sense of what looks good on her. Which is undoubtedly true. But that complicates the matter of how one would teach or replicate Oprah's success in b-school.
Oprah Winfrey, after all, gives a whole new meaning to the "Chicago School" of economics. A meaning that would make Milton Friedman, the father of the adage "the purpose of business is to make as much money as possible for shareholders," turn over in his grave. Oprah never allowed shareholders, of course, which simplified the matter. But, still. In an era where the primacy of the bottom line ruled triumphant, Oprah gave away cars, eschewed commissions on products she made popular, and turned down the short-term money that going public or selling the company could have brought. And made $2.3 billion as a result of it.
Scholars could parse all her decisions for wisdom about brand management, risk, leadership, growth strategies, marketing, and internal R&D investment. They might even find places where her success seemed to illustrate well-known models or schools of thought. Someone is probably working on it right now, as a matter of fact. Which is all well and good, because there's certainly a lot of wisdom that can be gleaned from the story of Oprah's successful climb from a local Chicago talk show host to the CEO of her own production company and network, while becoming a seismic cultural force and, arguably, the most powerful and wealthy woman in America.
The trouble is, Oprah's success isn't just the sum of her strategies. The engine that not only drove those particular strategies, but also made them successful, was a deep sense of identity, authenticity, and purpose that can't be imitated or crafted through method. If Oprah has a deep and guiding understanding of her audience, it's not because she's methodically observed them. It's because she's lived their struggles, hopes, joys and sorrows. And those struggles gave her first a connection, and then a purpose, from which all other decisions organically flowed.
In the world of Silicon Valley, it's said there are two types of entrepreneurs: missionaries, and mercenaries. Mercenaries can make a lot of money if they're smart and have good strategies. But missionary entrepreneurs are the ones who change industries and the world--not only because they continue on no matter how hard the going gets, but because they bring to bear an irresistible combination of passion, authenticity and sense of purpose bigger than mere profit or themselves. Success, for them, is as much about impact as it is about profit. Which is, ironically, how many of them become incredibly profitable.
Clearly, Oprah is a missionary entrepreneur. But how do you teach someone to be a successful missionary? Even Polonius' advice to Laertes, "to thine own self be true" is insufficient. If asked, I suspect Oprah would say that first you have to learn who you are, where you came from, how that affects and informs you, and what matters in the world. You also have to care about something bigger than yourself, and imagine a way in which your particular skills could allow you to make a difference in that area. And whether you seek that path out, or stumble upon it along the way, you have to care about making that difference enough that the vision of it keeps you going through the dark, and can act as a compass to steer your decisions along the way.
Add to that some smarts, savvy, and sharp thinking about content, brand management, marketing, and growth, and you have a legend in the making. But those last bits are the only pieces that can be taught. Honest self-knowledge, authenticity, passion and purpose are harder to acquire. Most often, they emerge from battles fought in the midnights of our solitude, if we manage to scrounge up the courage to face what we find there.
But if you can't teach the intuition that emerges from those internal journeys, you can at least teach its importance. Asking "what would Oprah do?" might not be a bad exercise when contemplating tough or tempting business options. It's not a quantifiable model, of course, and the results can't be proven. But it wouldn't be a bad placeholder while encouraging students to explore enough about themselves and the world to develop a true-steering compass and passionate purpose of their own.
Note: I will be offline for the next week, returning Friday, December 4th. Photo Credit: Flickr User whoohoo120
A North Korean official has hinted about conducting a nuclear test at sea, which would have severe environmental consequences.
The latest fiery exchange between the United States and North Korea has produced a new kind of threat. On Tuesday, during his speech at the United Nations, President Trump said his government would “totally destroy North Korea” if necessary to defend the United States or its allies. On Friday, Kim Jong Un responded, saying North Korea “will consider with seriousness exercising of a corresponding, highest level of hard-line countermeasure in history.”
The North Korean leader didn’t elaborate on the nature of this countermeasure, but his foreign minister provided a hint: North Korea might test a hydrogen bomb in the Pacific Ocean.
“It could be the most powerful detonation of an H-bomb in the Pacific,” Foreign Minister Ri Yong-ho told reporters at the United Nations General Assembly in New York. “We have no idea about what actions could be taken as it will be ordered by leader Kim Jong Un.”
The former Breitbart editor’s attempt to schedule a provocative event on the liberal campus featuring high-profile conservative speakers didn’t work out as planned.
At first, conservative agitator Milo Yiannopoulos’s Free Speech Week in Berkeley, California, seemed like it might be a major event. Four straight days of provocative events on campus featuring right-wing luminaries, culminating with appearances by conservative writer Ann Coulter and former Trump White House chief strategist Steve Bannon, and all in the heart of one of the most symbolically resonant places Yiannopoulos could have chosen: the campus of University of California, Berkeley, a campus with a longstanding image as a hotbed of left-wing activism where protests shut down an event of his last year.
But things didn’t go according to plan.
Speakers whose names appeared on initial schedules have either pulled out or said they were never planning to go; the campus publication Yiannopoulos is working with, The Berkeley Patriot, never reserved indoor school venues and appeared to pull out Friday afternoon; and Yiannopoulos announced on his Instagram a planned march through campus on Sunday in protest of Berkeley’s supposed clamp-down on free speech. “It’s time to reclaim free speech at UC Berkeley and send shockwaves through the American education system to every other college under liberal tyranny,” Yiannopoulos wrote in his post. The event would have been an important step in reviving Yiannopoulos’s wounded image on the right after a clip of him appearing to defend pedophilia caused him to be barred from CPAC and lose his job as a Breitbart editor in February. Earlier this week, Yiannopoulos told me in a text message that “We will fight until the last man is ejected from the last step on Sproul Plaza.”
The Trump administration has been sleepwalking through a dream. It’s time to wake up.
In the last two weeks, tensions with North Korea are approaching an important limit. Pyongyang’s threat to conduct an atmospheric thermonuclear test is perhaps the most provocative action the regime could take, short of mobilizing for an attack. It is too grave to be ignored. To prevent the launch, the Trump administration must evolve beyond the failed policy of its first nine months, issue a credible deterrent response to a North Korean threat, and propose a tenable deal to reduce tensions.
In New York, President Trump told the United Nations that “if it is forced to defend itself or its allies, we will have no choice but to totally destroy North Korea.” On Thursday, he released a new executive order allowing sanctions against any foreign bank transacting with North Korea, not only in areas previously prohibited by the UN.
The Arizona Republican announced his opposition to the latest GOP repeal plan, all but certainly giving its critics the votes to block it.
Updated on September 22 at 3:28 p.m. ET
For the second time this year, Senator John McCain appears to have preserved the signature domestic achievement of the man who once kept him from the presidency.
The Arizona Republican on Friday announced that he could not “in good conscience” support the latest GOP proposal to substantially repeal the Affordable Care Act, all but certainly dooming the effort. McCain became the third Senate Republican to oppose the legislation offered by Senators Lindsey Graham of South Carolina and Bill Cassidy of Louisiana, which was headed for a floor vote next week. Republicans could only afford to lose two of their 52 members and have Vice President Mike Pence cast a tie-breaking vote to pass the bill.
The foundation of Donald Trump’s presidency is the negation of Barack Obama’s legacy.
It is insufficient to statethe obvious of Donald Trump: that he is a white man who would not be president were it not for this fact. With one immediate exception, Trump’s predecessors made their way to high office through the passive power of whiteness—that bloody heirloom which cannot ensure mastery of all events but can conjure a tailwind for most of them. Land theft and human plunder cleared the grounds for Trump’s forefathers and barred others from it. Once upon the field, these men became soldiers, statesmen, and scholars; held court in Paris; presided at Princeton; advanced into the Wilderness and then into the White House. Their individual triumphs made this exclusive party seem above America’s founding sins, and it was forgotten that the former was in fact bound to the latter, that all their victories had transpired on cleared grounds. No such elegant detachment can be attributed to Donald Trump—a president who, more than any other, has made the awful inheritance explicit.
Two new books explore America’s changing romantic landscape.
C.S. Lewis’s wife, Joy Davidman, died of bone cancer on July 13, 1960. The next day, the famous author wrote a letter to Peter Bide, the priest who had married them, to tell him the news.
“I’d like to meet,” Lewis writes, suggesting the two grab lunch sometime soon. “For I am—oh God that I were not—very free now. One doesn’t realize in early life that the price of freedom is loneliness. To be happy is to be tied.”
When it comes to romance, Americans are freer than they’ve ever been. Freer to marry, freer to divorce, freer to have sex when and with whom they like with fewer consequences, freer to cohabitate without getting married, freer to remain single, freer to pursue open relationships or polyamory.
Its faith-based 12-step program dominates treatment in the United States. But researchers have debunked central tenets of AA doctrine and found dozens of other treatments more effective.
J.G. is a lawyer in his early 30s. He’s a fast talker and has the lean, sinewy build of a distance runner. His choice of profession seems preordained, as he speaks in fully formed paragraphs, his thoughts organized by topic sentences. He’s also a worrier—a big one—who for years used alcohol to soothe his anxiety.
J.G. started drinking at 15, when he and a friend experimented in his parents’ liquor cabinet. He favored gin and whiskey but drank whatever he thought his parents would miss the least. He discovered beer, too, and loved the earthy, bitter taste on his tongue when he took his first cold sip.
His drinking increased through college and into law school. He could, and occasionally did, pull back, going cold turkey for weeks at a time. But nothing quieted his anxious mind like booze, and when he didn’t drink, he didn’t sleep. After four or six weeks dry, he’d be back at the liquor store.
A new film details the reason the star postponed her recent tour—and will test cultural attitudes about gender, pain, and pop.
“Pain without a cause is pain we can’t trust,” the author Leslie Jamison wrote in 2014. “We assume it’s been chosen or fabricated.”
Jamison’s essay “Grand Unified Theory of Female Pain” unpacked the suffering-woman archetype, which encompasses literature’s broken hearts (Anna Karenina, Miss Havisham) and society’s sad girls—the depressed, the anorexic, and in the 19th century, the tubercular. Wariness about being defined by suffering, she argued, had led many modern women to adopt a new pose. She wrote, “The post-wounded woman conducts herself as if preempting certain accusations: Don’t cry too loud; don’t play victim.” Jamison questioned whether this was an overcorrection. “The possibility of fetishizing pain is no reason to stop representing it,” she wrote. “Pain that gets performed is still pain.”
The former FBI director has been at the center of controversy for months, but protestors at the historically black university on Friday focused on his history of comments about race and policing.
The start of the school year can be tough for anyone, even if you’re the 56-year-old former director of the FBI. While James Comey has found himself at the center of the country’s major political controversy this year, on Friday he was the object of protest for reasons that had nothing to do with Russia, Michael Flynn, or Donald Trump.
On Friday, Comey addressed Howard University’s convocation, the ceremony starting the year and welcoming the new freshman class. As a prominent public figure who’s teaching at Howard this year as the Gwendolyn S. and Colbert I. King Endowed Chair in Public Policy, Comey could look like a natural pick.
A 25-year-old graduate student went undercover, yielding captivating footage of extremists—and a moral dilemma.
The hidden-camera videos released this week by Patrik Hermansson show creepy people at their creepiest. White supremacists spoke to Hermansson, a 25-year-old Swede who first approached them a year ago, as if he were one of their own. To them, he presented an irresistible recruitment target: a real Aryan, with impeccable pigmentary credentials, studying white supremacists for a master’s project. The racists lapped up his presence, like alley-cats around a saucer of milk. He found roughly what you’d expect. The racists are racist, “to the point of being genocidal,” Hermansson told me—and they are even more racist when they think they’re among friends.
But the means he used to ingratiate himself to those groups has made a few researchers wonder whether he and his anti-racist organization, the U.K.-based Hope Not Hate, acted unethically by (in the words of Jesse Singal in The New York Times) “posing as a student writing a thesis about the suppression of right-wing speech.” On Monday, the jihadism scholar Thomas Hegghammer tweeted that the project “strikes me as highly unethical. Posing as Ph.D. student [with a] fake project makes other scholars’ fieldwork harder and more dangerous.” Dozens of other experts retweeted his concern.