How on earth did Oprah Winfrey--an unlikely media mogul if there ever was one--get so popular, powerful and rich, all at the same time? Ever since she announced at the end of last week that she was walking away from her legendarily popular syndicated talk show in 2011, the airwaves have been abuzz with discussion about what it means, what impact it will have ... and how she managed to get this successful in the first place.
In yesterday's New York Times, columnist David Carr argued that Oprah Winfrey should be studied in every business school in America--not only for the smart moves she made, but also for the mistakes she didn't make. She didn't go public with her company, so she retained control. She didn't lend her name to other people's products. When she decided to add a magazine to her stable, she created her own, with such a clear sense of branding that she put herself on each and every cover. She didn't use her wealth to invest in fields she knew nothing about. Oprah did extend her brand into new shows, from Dr. Phil to Rachel Ray, but her offshoots all had the same feel and market as the mothership. And she didn't try to cash in on every possible profit opportunity, including the success of the books she turned into overnight bestsellers.
Oprah's branding success, according to Vogue editor Anna Wintour, was due to the fact that she steered her business through "personal choices," like a woman who has an enviably clear and innate sense of what looks good on her. Which is undoubtedly true. But that complicates the matter of how one would teach or replicate Oprah's success in b-school.
Oprah Winfrey, after all, gives a whole new meaning to the "Chicago School" of economics. A meaning that would make Milton Friedman, the father of the adage "the purpose of business is to make as much money as possible for shareholders," turn over in his grave. Oprah never allowed shareholders, of course, which simplified the matter. But, still. In an era where the primacy of the bottom line ruled triumphant, Oprah gave away cars, eschewed commissions on products she made popular, and turned down the short-term money that going public or selling the company could have brought. And made $2.3 billion as a result of it.
Scholars could parse all her decisions for wisdom about brand management, risk, leadership, growth strategies, marketing, and internal R&D investment. They might even find places where her success seemed to illustrate well-known models or schools of thought. Someone is probably working on it right now, as a matter of fact. Which is all well and good, because there's certainly a lot of wisdom that can be gleaned from the story of Oprah's successful climb from a local Chicago talk show host to the CEO of her own production company and network, while becoming a seismic cultural force and, arguably, the most powerful and wealthy woman in America.
The trouble is, Oprah's success isn't just the sum of her strategies. The engine that not only drove those particular strategies, but also made them successful, was a deep sense of identity, authenticity, and purpose that can't be imitated or crafted through method. If Oprah has a deep and guiding understanding of her audience, it's not because she's methodically observed them. It's because she's lived their struggles, hopes, joys and sorrows. And those struggles gave her first a connection, and then a purpose, from which all other decisions organically flowed.
In the world of Silicon Valley, it's said there are two types of entrepreneurs: missionaries, and mercenaries. Mercenaries can make a lot of money if they're smart and have good strategies. But missionary entrepreneurs are the ones who change industries and the world--not only because they continue on no matter how hard the going gets, but because they bring to bear an irresistible combination of passion, authenticity and sense of purpose bigger than mere profit or themselves. Success, for them, is as much about impact as it is about profit. Which is, ironically, how many of them become incredibly profitable.
Clearly, Oprah is a missionary entrepreneur. But how do you teach someone to be a successful missionary? Even Polonius' advice to Laertes, "to thine own self be true" is insufficient. If asked, I suspect Oprah would say that first you have to learn who you are, where you came from, how that affects and informs you, and what matters in the world. You also have to care about something bigger than yourself, and imagine a way in which your particular skills could allow you to make a difference in that area. And whether you seek that path out, or stumble upon it along the way, you have to care about making that difference enough that the vision of it keeps you going through the dark, and can act as a compass to steer your decisions along the way.
Add to that some smarts, savvy, and sharp thinking about content, brand management, marketing, and growth, and you have a legend in the making. But those last bits are the only pieces that can be taught. Honest self-knowledge, authenticity, passion and purpose are harder to acquire. Most often, they emerge from battles fought in the midnights of our solitude, if we manage to scrounge up the courage to face what we find there.
But if you can't teach the intuition that emerges from those internal journeys, you can at least teach its importance. Asking "what would Oprah do?" might not be a bad exercise when contemplating tough or tempting business options. It's not a quantifiable model, of course, and the results can't be proven. But it wouldn't be a bad placeholder while encouraging students to explore enough about themselves and the world to develop a true-steering compass and passionate purpose of their own.
Note: I will be offline for the next week, returning Friday, December 4th. Photo Credit: Flickr User whoohoo120
She lived with us for 56 years. She raised me and my siblings without pay. I was 11, a typical American kid, before I realized who she was.
The ashes filled a black plastic box about the size of a toaster. It weighed three and a half pounds. I put it in a canvas tote bag and packed it in my suitcase this past July for the transpacific flight to Manila. From there I would travel by car to a rural village. When I arrived, I would hand over all that was left of the woman who had spent 56 years as a slave in my family’s household.
The condition has long been considered untreatable. Experts can spot it in a child as young as 3 or 4. But a new clinical approach offers hope.
This is a good day, Samantha tells me: 10 on a scale of 10. We’re sitting in a conference room at the San Marcos Treatment Center, just south of Austin, Texas, a space that has witnessed countless difficult conversations between troubled children, their worried parents, and clinical therapists. But today promises unalloyed joy. Samantha’s mother is visiting from Idaho, as she does every six weeks, which means lunch off campus and an excursion to Target. The girl needs supplies: new jeans, yoga pants, nail polish.
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At 11, Samantha is just over 5 feet tall and has wavy black hair and a steady gaze. She flashes a smile when I ask about her favorite subject (history), and grimaces when I ask about her least favorite (math). She seems poised and cheerful, a normal preteen. But when we steer into uncomfortable territory—the events that led her to this juvenile-treatment facility nearly 2,000 miles from her family—Samantha hesitates and looks down at her hands. “I wanted the whole world to myself,” she says. “So I made a whole entire book about how to hurt people.”
A recent push for diversity has been blamed for weak print sales, but the company’s decades-old business practices are the true culprit.
Marvel Comics has been having a rough time lately. Readers and critics met last year’s Civil War 2—a blockbuster crossover event (and aspiritual tie-in to the year’s big Marvel movie)—with disinterest and scorn. Two years of plummeting print comics sales culminated in a February during which only one series managed to sell over 50,000 copies. Three crossover events designed to pump up excitement came and went with little fanfare, while the lead-up to 2017’s blockbuster crossover Secret Empire—where a fascist Captain America subverts and conquers the United States—sparked such a negative response that the company later put out a statement imploring readers to buy the whole thing before judging it. On March 30, a battered Marvel decided to try and get to the bottom of the problem with a retailer summit—and promptly stuck its foot in its mouth.
The office was, until a few decades ago, the last stronghold of fashion formality. Silicon Valley changed that.
Americans began the 20th century in bustles and bowler hats and ended it in velour sweatsuits and flannel shirts—the most radical shift in dress standards in human history. At the center of this sartorial revolution was business casual, a genre of dress that broke the last bastion of formality—office attire—to redefine the American wardrobe.
Born in Silicon Valley in the early 1980s, business casual consists of khaki pants, sensible shoes, and button-down collared shirts. By the time it was mainstream, in the 1990s, it flummoxed HR managers and employees alike. “Welcome to the confusing world of business casual,” declared a fashion writer for the Chicago Tribune in 1995. With time and some coaching, people caught on. Today, though, the term “business casual” is nearly obsolete for describing the clothing of a workforce that includes many who work from home in yoga pants, put on a clean T-shirt for a Skype meeting, and don’t always go into the office.
What started as a cold meeting between the pontiff and the U.S. president turned friendly after a brief closed-door discussion.
Meeting Pope Francis can really mess with a guy. The day after then-House Speaker John Boehner met with the pope during his visit to the U.S. in 2015, the Republican politician tearfully resigned. The former Fox News host Bill O’Reilly spent the morning of his last day with the network in Rome, where he met Francis in the Vatican receiving line.
Depressed liberals who hate President Trump and (incorrectly) see Pope Francis as a global avatar for their progressive agenda might have hoped something similar would go down during the meeting between the two leaders at the Vatican on Wednesday. It’s unlikely that their wishful thinking will come to pass, but the two men seem to have warmed to one another during their visit. The Italian newspaper La Stampa noted the tension in the room when the meeting began: Posing for press photos, “Trump smiled, Bergoglio a little less,” they said, referring to Francis by his given name. After a half-hour-long closed-door meeting, though, “the slightly tense climate that marked the beginning of the visit melted,” the newspaper reported. By the end of the visit, members of the two delegations were joking and laughing. “I will not forget what you said,” Trump said.
Why is the president putting ISIS in the same category in which he places Rosie O’Donnell?
Donald Trump has coined a term to describe terrorists like those who murdered 22 people on Monday in Manchester: “Losers.” White House officials claim he came up with it on his own.
That’s not surprising. As USA Today has noted, “losers” is Trump’s go-to epithet. He’s applied the term to the Standard & Poor’s credit-ratings agency, Rosie O’Donnell, George Will, Cher, Salon, Huffington Post, Karl Rove, Graydon Carter, Marc Cuban, Marco Rubio, Ted Cruz, the Club for Growth, Anna Navarro, The New York Daily News, a Scottish farmer who tried to keep him from building a golf course, and the Republican Party, among others. Maybe the term will prove effective in undermining the aura of rebellious cool that attracts some young Muslims to ISIS, as my Atlantic colleague Uri Friedman suggests, although I have my doubts about Trump’s ability to arbitrate what young Muslims find hip.
Five years ago, on a boat off the southern coast of Sri Lanka, I met the largest animal that exists or has ever existed.
The blue whale grows up to 110 feet in length. Its heart is the size of a small car. Its major artery is big enough that you could wedge a small child into it (although you probably shouldn’t). It’s an avatar of hugeness. And its size is evident if you ever get to see one up close. From the surface, I couldn’t make out the entire animal—just the top of its head as it exposed its blowhole and took a breath. But then, it dove. As its head tilted downwards, its arching back broke the surface of the water in a graceful roll. And it just kept going, and going, and going. By the time the huge tail finally broke the surface, an unreasonable amount of time had elapsed.
What the dystopian series does not imply about the role of religion in politics
As someone who likes to build up my capacity to imagine the worst, I’ve been finding The Handmaid’s Tale, the new television series adapted from Margaret Atwood’s 1985 dystopian novel, harrowing to watch. The show is an investigation into religious totalitarianism and patriarchy, and perhaps more interestingly a meditation on collaboration and complicity. I’ve been struggling with it because it seems, at times, so plausible, but also so far-fetched.
In creating the fictional Gilead—a theocratic regime that comes to power in the United States after falling birthrates and terrorist attacks lead to mass panic, then a culture of enforced sexual servitude—Atwood was issuing a warning. That the television series has come out in the era of Donald Trump has apparently helped make it a sensation. “What if it happened here in America?” viewers and critics areasking. Yet, something like Gilead couldn’t happen here, in part because it hasn’t happened anywhere.
Several studies show beneficiaries of the program are more likely to be obese. But the answer is not to cut benefits, some academics say.
Among other programs President Trump proposed slashing in his budget blueprint Tuesday, the Supplemental Nutrition Assistance Program, previously known as the food stamps program, would lose 29 percent of its funding over 10 years.
Conservative groups praised the budget proposal’s combination of boosted defense spending and cuts to “domestic programs that are redundant, improper, or otherwise wasteful,” as Romina Boccia, a fellow in federal budgetary affairs at the Heritage Foundation, said in a statement. Liberal groups, meanwhile, said it would “harm America's most vulnerable people and make matters worse for those who can least afford it,” as Felicia Wong, president of the Roosevelt Institute, a progressive think tank, put it.