In the economic sphere, an act, a habit, an institution, a law produces not only one effect, but a series of effects. Of these effects, the first alone is immediate; it appears simultaneously with its cause; it is seen. The other effects emerge only subsequently; they are not seen. There is only one difference between a good economist and a bad one: the bad economist confines himself to the visible effect; the good economist takes into account both the effect that can be seen and those which must be foreseen.
In layman's terms, this is the law of unintended consequences, and it plays out, like Murphy's Law, in more spheres than just economics. And while not all unintended consequences are negative, we notice most when an attempt to improve something ends up with an unexpected counter-effect. The saying "the road to Hell is paved with good intentions" refers not only to those who think of doing good but don't act, but also those who think they're acting to a good end but end up causing harm.
The conundrum of the law is that, in many cases, the two types of effects are too closely linked to separate out cleanly. Eliminating the unintended negative consequence would require eliminating the positive effect, as well.
The first time I went to Sudan, for example, I interviewed aid workers and pilots who were flying relief supplies into regions of the country that had been decimated by 18 years of civil war. Without the supplies, people would die. But the local population had also grown dependent on the handouts, and some of the aid was being stolen by troops and helping to support continued fighting. What do you do in a situation like that? In that case, the need to stave off death by starvation was deemed more important than the subtler problems of stolen food and long-term economic impact.
But the issue gets stickier when the "seen" effect isn't addressing a need that's quite so dire or immediate. Take the case of a second-hand bookseller in Salisbury, England who claims he was put out of business by Oxfam--a non-profit organization that, ironically, was one of the organizations sending supplies into war-torn Sudan.
Oxfam does a lot of good work in the world. The United Nations camps for Darfur refugees I visited a couple of years ago in eastern Chad had been set up and were being run by Oxfam personnel who were sacrificing a lot to be there. Doing that work, of course, requires money. U.N. contracts supply part of the organization's operating budget, but Oxfam also relies heavily on charitable donations. According to a recent New York Times article on the subject, Oxfam also receives $500 million a year in support from the British government. Like many chartitable entities, from Goodwill to local hospital foundations, Oxfam also runs a series of shops where it sells donated goods. The proceeds help to support its development and aid programs around the world. It's a win-win for everyone -- donors get a tax break, starving children in Africa get food and clean water.
But here's the sticky part. Oxfam has opened up 130 used book stores around Europe, which bring in a reported $32 million a year ... and are competing with small, mom-and-pop used booksellers in the same neighborhoods. Oxfam has renovated, clean, and similarly-designed and decorated storefronts ... which it can afford to invest in, because it has government support, volunteer workers and tax-deductible, donated products. So it has a market advantage because of its special status as a non-profit organization--an advantage that at least a couple of booksellers claim has put them out of business.
The Oxfam spokesperson quoted in the Times article seemed a tad insensitive, at best, when he shrugged and quipped "Independent candle makers don't have the business they once had either. And if someone's business model is so marginal that an Oxfam shop opening nearby decimates it, then we are not the problem." This, mind you, from an organization that deals almost exclusively with people around the world whose "business models" are so marginal that they would not survive at all without outside assistance.
Marc Harrison, a former Catholic priest who had to close his second-hand bookstore when he couldn't pay his mortgage this past summer, accused Oxfam of "destroying lives here to save them elsewhere."
It's true, of course, that Oxfam's proceeds go to a good cause, instead of personal pockets--although part of its operating budget is the salaries of its worldwide personnel. It's also hard to argue that a former priest who has to close his second-hand bookshop because he can't pay his mortgage is a greedy capitalist. I would wager, in fact, that one doesn't open a second-hand bookstore for the golden profits it's going to garner, any more than people open animal shelters for the good, easy money involved. It's more about preserving something considered precious and finding orphans good second homes. And while the world is not fair, and businesses often have an edge over a competitor because of more favorable loan or other business terms, the Oxfam case does seem to represent particularly unfair competition.
It's an argument that has been raised before, in many different sectors. In trade negotiations in the aerospace industry, Boeing argued that Airbus had an unfair edge because of its government subsidies; Airbus argued back that Boeing had benefitted from NASA's research, which was a subsidy of a different sort. And NASA itself has been accused of unfair competition in soliciting new business to try to shore up its ever-changing and unsteady Congressional funding. NASA had always allowed private corporations to use its test facilities for a fee, but the fee used to be less than what other commercial test centers charged, because much of the overhead was covered by civil-servant salaries. Private industry objected, and NASA ceded the point, changing to a system of "full cost accounting" which put its costs at a more comparable level to that of private entities.
But it's easier to make those adjustments in a field where business is done by contract pricing. It would be harder to implement that kind of "level-playing-field" shift in the used bookstore market. The used clothing industry--also populated by many non-profit organizations--has a small commercial component, as well, but most for-profit "consignment stores" (the upmarket term for a used clothing outlet) tend to be pickier about the quality of their products to differentiate themselves from the everyday thrift stores. They also offer donors a piece of the profits, to lure customers who might otherwise donate the clothing to a non-profit outlet.
Perhaps booksellers could follow the same model, although the profit margin may not be big enough for that to create much incentive in the used book industry. But regardless, the question of non-profits generating funds through commercial means--while a staple of support for charitable organizations for many years--can sometimes unintentionally cross into some muddy, gray areas of commerce, fairness, and collateral damage. Successfully navigating the lines between good works, self-sustaining funding, and commercial competition and rights is a tough challenge. And a solution that preserves the good benefits while avoiding the negative side-consequences may prove as elusive in Salisbury as it did in Sudan.
Non-profit organizations do a tremendous amount of good in the world. But just as with the work they do around the world, the irony remains that a good intention, and even really good work, can sometimes carry with it "unseen" and unintended consequences. At home, as well as abroad.
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