“Print is dead” has become a common 21st-century refrain. At The Atlantic, that couldn’t be further from the truth. The Atlantic’s print magazine reaches more than 400,000 subscribers every month.
Today, in a Masthead-exclusive video, we take you inside the upstate New York plant where the magazine is printed.
- Why read in print? “It’s a complete statement,” said John Kefferstan, our director of production. It’s a picture of what the editors think is important this month. And you don’t need to worry about dropping it in the bathtub.
A note on the video: It was filmed at 2 a.m. on an iPhone, so the footage is a little choppy.
Why Is a Printed Magazine Important?
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