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Today is all about experiments in generating new ideas. First, The Atlantic’s Andrew McGill will give you a sneak preview of some tools he’s built to bring serendipity into the magazine. Then we’ll dip our toes into the waters of literary matchmaking. We’ll give you a profile of one of our readers, and ask a few members to take their best shot at giving him his next great read.

Our next conference call: Join us Monday, October 16, at 1 pm ET, for a live interview with Derek Thompson, author of Hit Makers. He’ll talk about his latest Atlantic cover story on X, Google’s moonshot factory, and take your questions. Register here to get dial-in details for the call. If you can’t make it, a transcript and recording will be available afterward.

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