The Handmaid’s Tale showed the ease with which the unthinkable can become ordinary—a lesson crucial in the age of the Big Lie.
In June 2019, Kylie Jenner shared with the world some pictures of a birthday party she’d thrown for a friend. The event had a theme: The Handmaid’s Tale. It featured guests garbed in blood-red gowns; servers dressed as “Marthas,” or women enslaved for household labor; and drinks with such names as “Under His Eye tequila” and “Praise Be vodka.” The whole thing was cringey and absurd. It was also, as so often happens when the extended Kardashian family is involved, grimly eloquent. One of the lessons of The Handmaid’s Tale is the ease with which horror can become a habit. In a culture that is adept at turning tragedy into comedy, even the darkest of dystopias might be consumed, in the end, as a signature cocktail. Banality has its allure.