More meme accounts are going private. Their owners say it’s a new way to gain followers on a crowded platform.
Over the past six months, some of Instagram’s biggest meme pages—like Shithead Steve, with more than 2.5 million followers, howitlook.s (8 million), couplesnote, (8.2 million) greatercomedy, (5.3 million), Pubity (5.1 million), and more—have locked down their accounts, forcing non-followers to request access in order to view their content.
“I’m getting real SICK of private meme pages,” one Twitter user posted on Monday. “There’s no logical reason for these insta meme pages to be on private,” another says. “Can we all start boycotting private meme pages on IG ???” begs another.
But while followers may hate it, going private is a new way for professional and semi-professional Instagrammers to stay afloat in a crowded market on an increasingly volatile platform.