Considering SpaceX accidentally blew up one of Mark Zuckerberg’s projects, this is a little awkward.
This week’s revelations about a British political consultancy’s use of data from 50 million Facebook users for potentially shady purposes has prompted many people to declare they will quit the social network in protest. One of the newest additions to the bandwagon is Elon Musk, the wealthy entrepreneur with companies like Tesla and Space X to his name—and he followed through in a very public way.
It happened, as these things do, on Twitter.
“It is time. #deletefacebook,” Brian Acton, the cofounder of the messaging service WhatsApp, tweeted on Tuesday, the day the Federal Trade Commission opened an investigation into how Cambridge Analytica accessed the Facebook data. For whatever reason, Musk decided to respond to Acton’s tweet on Friday. “What’s Facebook?” he replied. He appeared to be joking, but someone decided to call his bluff.