october 2008

Today is Prime Day. Imagine trying to explain that to an alien or to a time traveler from the 20th century. “Amazon turned 20 and on the eve of its birthday, the company introduced Prime Day, a global shopping event,” reads Amazon’s formal telling of the ritual’s 2015 origins. “Our only goal? Offer a volume of deals greater than Black Friday, exclusively for Prime members.” The holiday was invented by a corporation in honor of itself, to enrich itself. It has existed for six years and is observed by tens of millions of people worldwide. I hope you are spending it with your loved ones.

Prime Day is a singular and strange artifact, but then again, so is Prime, Amazon’s $119-a-year membership service, which buys subscribers free one-day shipping, plus access to streaming media, discounts at the Amazon subsidiary Whole Foods, and a host of other perks. Prime is Amazon’s greatest and most terrifying invention: a product whose value proposition is to help you buy more products. With 200 million subscribers worldwide, it is the second-most-popular subscription service on Earth, poised to overtake Netflix in the not-so-distant future.

The 89 people who work at Buffer, a company that makes social-media management tools, are used to having an unconventional employer. Everyone’s salary, including the CEO’s, is public. All employees work remotely; their only office closed down six years ago. And as a perk, Buffer pays for any books employees want to buy for themselves.

So perhaps it is unsurprising that last year, when the pandemic obliterated countless workers’ work-life balance and mental health, Buffer responded in a way that few other companies did: It gave employees an extra day off each week, without reducing pay—an experiment that’s still running a year later. “It has been such a godsend,” Essence Muhammad, a customer-support agent at Buffer, told me.

Sara met her future husband when she was 18. He struggled with drug and alcohol addiction, but Sara thought marriage would change him for the better. It didn’t. Sara gave birth to two kids before the age of 25, and she says her husband grew controlling and abusive. A few weeks ago, he got drunk and punched her in the face repeatedly, she says, and she realized they had to divorce.

Sara’s divorce is one of the most difficult kinds—a contested divorce in which she and her husband don’t agree on child-custody and financial matters. She initially had trouble getting a lawyer to represent her. “I have reached out to every lawyer that I can to see if they’ll represent me, but because I have no money, nobody will,” she told me recently. (The Atlantic is withholding Sara’s last name for her protection.)

Since its first flight at 1978’s Gay Freedom Day Parade in San Francisco, the rainbow flag has evolved multiple times. That earliest iteration included pink and turquoise stripes, symbolizing sex and art, respectively—parts of queer life that the designers thought were worth fighting for. Later that year, though, the flag lost its pink stripe because of fabric unavailability at the local manufacturer, and turquoise fell off the year after for the same reason. The now-familiar six-stripe flag is actually a redesign.

When I was young and newly out of the closet, around 2013, I saw LGBTQ flags for every community imaginable online, including esoteric variants, such as the green, black, white, and grey aromantic flag, and a pale pink and yellow flag for slim, hairless 20-something twinks. In 2017, Philadelphia’s Office of LGBT Affairs introduced black and brown stripes to the Pride flag to recognize queer and trans people of color. One year later, the Oregon-based graphic designer Daniel Quasar added the trans flag’s stripes as a horizontal chevron to make the Progress Pride Flag. And this year brought another version from Intersex Equality Rights UK, featuring a yellow triangle and purple circle to represent the intersex community, or people born with a reproductive anatomy that doesn’t fit typical male or female definitions.

Midway through America’s first mass-immunization campaign against the coronavirus, experts are already girding themselves for the next. The speedy rollout of wildly effective shots in countries such as the United States, where more than half the population has received at least one dose of a COVID-19 vaccine, has shown remarkable progress—finally, slowly, steadily beating the coronavirus back. But as people inch toward something tantalizingly resembling pre-pandemic life, a cloud hangs over our transcendent summer of change: the specter of vaccine failure. We spent months building up shields against the virus, and we still don’t know how long we can expect that protection to last.

To keep our bodies from slipping back toward our immunological square one, where the virus could pummel the population again, researchers are looking to vaccine boosters—another round of shots that will buoy our defenses. Around the world, scientists have already begun to dole out these jabs on an experimental basis, tinkering with their ingredients, packaging, and dosing in the hope that they’ll be ready long before they’re needed.