In his last chance to win over voters, Trump could not establish an emotional connection.
You’re losing. You’re losing bad. You’re out of money. Your ads are coming off the air in must-win states. Here it is, the last chance to speak to a big national audience—and for free, really the last opportunity to win back voters who have drifted away from you.
Another politician might have tried to speak to those voters’ deepest fears and concerns, to reestablish an emotional connection, to arrive with consolation for present troubles and credible plans for future improvement. But that is not Donald Trump’s way. Even when invited by the moderator, Kristen Welker, to speak directly to racial-minority families, President Trump could talk only about himself—boast that he had done more for African Americans than all previous presidents except maybe Abraham Lincoln, maybe. He could never, ever manage even the appearance of care and concern for anybody else. Trump erupted in sneering sarcasm when Joe Biden summoned the image of middle-class families at the kitchen table. The very idea of it irked Trump.