The post-pandemic beauty boom has arrived.
Over the past year, Americans have lamented, loudly and publicly, the loss of many of the communal aspects of pre-pandemic life: eating inside restaurants without worry. Going to packed concerts and sporting events. Celebrating holidays and birthdays with lots of loved ones. Often in a quieter voice, Americans have also lamented a slightly different, less communal loss, one that’s trickier to mourn in the middle of a mass-casualty event. Like mani-pedis.
It’s not just mani-pedis, of course. People have yearned for indulgences corporeal and non-, the types of things that America’s puritanical streak warns against even in better times. The list includes a slew of beauty services that are just not the same at home, if they can even be reproduced there: eyebrow threading, balayage, hair braiding, maybe even a syringe of facial filler. Last March, the television host Kelly Ripa ignited a brief outrage conflagration by joking in an Instagram video (filmed from a chair at her cosmetic dermatologist’s office, while he cackled in the background) that the pandemic had given her an “acute Botox deficiency” that might be deadly.