As patience with the pandemic wanes, leaders in widely vaccinated democracies are deploying a new political strategy.
Politicians rarely set out to piss off their constituents, much less admit to doing so. So when French President Emmanuel Macron expressed his desire to antagonize France’s unvaccinated citizens into receiving COVID vaccinations, observers and many of his rivals were appalled, and some were a bit confused. Macron is up for reelection in April, and a quarter of his country remains unimmunized.
But what looked like a risky move for Macron could prove to be a more politically shrewd calculation, not because of whom it alienates, but rather because of whom it doesn’t. In France, and in other democratic countries around the world, the unvaccinated make up a relatively small segment of the population. Macron and his peers in countries such as Australia and Italy have calculated that condemning this group could be more politically effective than pandering to it. Even world-famous celebrities such as tennis star Novak Djokovic, whose unvaccinated status dashed his hopes of defending his Australian Open title, have become the targets of politicians’ ire. By taking a tougher line on the unvaccinated, Macron and other democratically elected leaders facing elections this year may be courting an energetic new voter base: the vaccinated, and ever more impatient, majority.