It’s time for leafy-green justice.
In hindsight, there were plenty of indications over the past decade that American politics were headed toward the partisan sniping and low-stakes media obsessions that crowd the news cycle today. Take Arugulagate. In 2007, Barack Obama was in Iowa, speaking as a presidential hopeful to a group of farmers who were worried about the stagnation of their crop prices while America’s grocery bills continued to rise.
In his speech, Obama referred to the inflated cost of arugula at Whole Foods, which was a small gaffe: Iowa didn’t have a Whole Foods, and the leafy vegetable wasn’t then familiar enough to be name-checked in a broad point about American grocery costs. But political media turned arugula into its own news cycle, with conservatives charging Obama with elitism. Around the same time, lattes were also being slandered. It was a big moment for food as proof of one’s true ability to govern.