A new study exonerates dairy fats as a cause of early death, even as low-fat products continue to be misperceived as healthier.
As a young child I missed a question on a psychological test: “What comes in a bottle?”
The answer was supposed to be milk. I said beer.
Milk almost always came in cartons and plastic jugs, so I was right. But this isn’t about rehashing old grudges. I barely even think about it anymore! The point is that the test was a relic of a time before me, when milk did come in bottles. It arrived on doorsteps each morning, by the hand of some vanishing man. And just as such a world was alien to me as a kid, the current generation of small children would likely miss a similar question: “Where does milk come from?”
Many would likely answer almonds or beans or oats.
Indeed, the already booming nut-milk industry is projected to grow another 50 percent by 2020. Much of this is driven by beliefs about health, with ads claiming “dairy free” as a virtue that resonates for nebulous reasons—many stemming from an earlier scare over saturated fat—among consumers lactose intolerant and tolerant alike. The dairy industry is now scrambling to market milk to Millennial families, as the quintessential American-heartland beverage once thought of as necessary for all aspiring, straight-boned children has become widely seen as something to be avoided.