If Trump were right to blame all of his problems on messaging, perhaps the smooth-talking businessman could solve them. But he’s not.
Watching Anthony Scaramucci’s formal introduction as White House communications director on Friday, it was clear why President Trump wanted him for the gig.
Even though he’s never worked as a spokesman for anyone other than himself (and a great spokesman he was, bringing wide renown to an underachieving hedge fund), Scaramucci looked at home behind the lectern in the White House Briefing Room. Moreover, he was everything that Sean Spicer—the long-suffering press secretary who announced his resignation today—was not.
Where Spicer was nervous, tentative, and likely to stumble over his words, Scaramucci was smooth, relaxed, and confident. Where Spicer’s suits were often ill-fitting, Scaramucci was sharply tailored. Where Spicer was a career cog in the Republican machine, Scaramucci is a swaggering New Yorker who speaks in the same clunky business pidgin as the president and can drop names nearly as prodigiously too. (Goldman Sachs, Yankees president Randy Levine, and Harvard Law School were a few of Scaramucci’s mentions during his brief spell at the mic.) Where Spicer’s professions of praise for the president always seemed mousy, pleading, perhaps a little browbeaten, Scaramucci brought the sincere sycophancy that comes from truly adoring Donald Trump. When did Spicer ever say he “loves” the president?