January 1904

Articles

• The Psychology of Advertising

  "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisenent which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite"

  Walter D. Scott

• The Scab

  “Such is the tangle of conflicting interests in a tooth-and-nail society that people cannot avoid being scabs, are often made so against their desires, and unconsciously.” A short story

  Jack London

• On Catering for the Public

  B. P.

• Singapore

  Elizabeth W. H. Wright

• Street Railway Legislation in Illinois

  Edwin Burritt Smith

• Stops of Various Quills

  H. W. Boynton

• Platonic Poetry

  F. G.

• Two Books About New England

  H. W. B.

• The Meaning of Rhode Island

• An Honorable Point of Ignorance

• The Waning Art of Making Believe

• The Punster and the Poet

• Handsomely Illustrated

• The Pilgrim Fathers: Their Debt to Us

• On Traveling

• The Common Lot

  Robert Herrick

• A Letter From England: The Issue of Protection

  R. Brimley Johnson

• Reliance

  Henry Van Dyke

• Bachelor's Fancy

  Alice Brown

• Fra Paolo Sarpi

  A. D. White

• The Sunny Side of the Transcendental Period

  Thomas Wentworth Higginson

• Mobley's Gladstone

  Rollo Ogden

• Birch Creek Cañon

  Mabel Earle

• Roxella's Prisoner

  Harriet A. Nash

• Some Nineteenth-Century Americans

  M. A. De Wolfe Howe

• The Blue Color of the Sky

  T. J. J. See

• Laura Bridgman

  William James

• The Richness of Poverty

  M. Lennah

• The New Hunting

  Kate Milner Rabb

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