Amelia Whelan used social media as an accelerant for her sales community. Then things blew up.
So you’ve been scrolling through Facebook for a while—dull, dull, dull—when you hear the sound of tropical bird chatter. You glimpse a 20-something woman floating in a natural pool of water with her eyes closed, and then she starts to talk to you about her passion for “manifesting money” and how every little thing she’s ever wanted is now hers. What’s this? She’s looking out the window of an airplane, through the clouds at a mossy mountaintop; she’s scooping up sand and blowing it at the camera as if the grains were dandelion seeds; she’s biking in a white dress on a secluded path, no handlebars. She has more time and wealth than she knows what to do with—and so now she will pause to bathe an elephant. Wait a minute, you say to yourself. Could this be my life too?