Will you pay more for those shoes before 7 p.m.? Would the price tag be different if you lived in the suburbs? Standard prices and simple discounts are giving way to far more exotic strategies, designed to extract every last dollar from the consumer.
How technology helps in a humanitarian crisis
Tech companies are spending hundreds of millions of dollars to improve conditions for female employees. Here’s why not much has changed—and what might actually work.
How legal representation could come to resemble TurboTax
Awestruck visions of the tech industry have become less convincing than ever.
How the descendants of Siri and Alexa could change our daily lives, thoughts, and relationships
The case against human drivers
Could technology help prevent mass shootings?
Parents can remotely track infants’ heart rate, their mood, and their every move—but should they?
Exploring the next frontiers in surveillance
Finding love in the postromantic, postmarital age
The psychogeography of Pokémon Go
What does Silicon Valley think of Peter Thiel? Why did people fall for Theranos? And what’s in store for Marissa Mayer? In our third annual Silicon Valley Insiders Poll, more than 50 tech executives, innovators, and thinkers weigh in.
Sorting the good from the bad, the creepy from the adorable
Tristan Harris believes Silicon Valley is addicting us to our phones. He’s determined to make it stop.
Cultural institutions learn to love selfies, tailor-made apps, and social media.
FirstNet was envisioned as a way for police and firefighters to communicate with one another in the wake of 9/11. But four years later, it’s still not up and running.
Get ready for home appliances that track your movements and know what you want before you do.
Scientists are working on nonaddictive opiates, pills that sober you up, and pot designed to produce certain moods.
How driverless vehicles could change meetings, manufacturing, safety, and more
Even sirens, airplanes, and leaf blowers may make less noise.
New technology that could stop scams before they happen
Micropigs? Dinosaur chickens? Tweeting dogs?
How we will find enough water for a warming planet
We’ve managed to create armies of flying robots. Can we control them?