From December 2014: Shazam’s effect on the music industry
A less perceptive reboot would simply have made Ed Sheeran the new sentimental, tacky crap, but Hulu has gone beyond grafting contemporary references onto Hornby’s tale of 30-somethings who are more adept at sequencing mixtapes than at maintaining healthy relationships. The series captures a fundamental reorientation in listening these days: Elitist condescension about musical preferences isn’t cool anymore, but maybe—die-hard fans fear—obsessing and connecting over music are no longer cool either. Barry-types once used their taste to prop themselves above the less erudite, mainstream-minded listeners they mocked. Cherise, by contrast, just wants to chat about a song—and the consumer, cozy in a private digital bubble, decidedly does not.
The much-discussed “death of the snob” in the internet era explains part of the shift on display. Even though some High Fidelity–style shops catering to vinyl collectors have survived the extinction of big-box retailers, streaming and downloads have chipped away at the super-listener’s pretexts for arrogance: special knowledge (entire discographies are now explorable with a click), special access (few B sides can hide from Google), and curatorial chops (algorithms can DJ your life). Cloistered listening has become more common, as Spotify and the omnipresent earbud turn an entire art form into an on-demand, all-you-can-stream personal utility. Meanwhile, many of the remaining gatekeepers have mellowed into “poptimists” who say Taylor Swift and Radiohead can be equally worthy of praise and exegesis. Ideals of inclusivity—not exactly a trademark of the straight-white-male audiophiles of the original High Fidelity—have driven that change.
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The 2020 record store’s denizens—two women of color and a gay white man—seem to realize that hierarchical edicts are out. Certainly the staff is nicer than the old guard was. Barry and Rob squabbled so acridly that they nearly came to blows; their descendants banter with noticeable sensitivity and esprit de corps. Outsiders, in fact, are surprised at how agreeable the crew is. One guy Robin goes on a date with, upon learning that she owns a record store, asks if she’ll walk out on him for enjoying Fleetwood Mac’s “Dreams.” Robin, as it happens, loves the song, though she’s iffy on its album, Rumours. The tension and humor of the scene then turn on whether she’s too voluble in her analysis of a band she was expected to disdain. Intensity, rather than pretension, defines her. She’s a geek more than a snob.
Not that these characters aren’t snobs in other cultural arenas. Generally they hate the superficial: overpriced coffee shops, selfie-taking influencers, and other lifestyle-as-branding trends. Cherise never says it, but you can guess that she worries the Shazamer will simply add the song—which she’d no doubt fastidiously selected—to some chill-out playlist, rather than engage more deeply. Such anxieties fit with a commonly heard refrain from today’s artists and critics that streaming devalues music economically and spiritually. Robin even seems a bit smug about her store’s obsolescence. “Half the neighborhood thinks we’re washed-up relics,” she says. “The other half thinks we’re nostalgic hipsters. They’re both kind of right.”