Most Americans are hard pressed to identify presidents by their landmark accomplishments or failings. No doubt most remember Abraham Lincoln as the president who led the country through the Civil War, and Richard Nixon as the only chief executive to have resigned the office. But could more than a handful say what Thomas Jefferson, Andrew Jackson, or Theodore Roosevelt achieved during his White House term? How many Americans know that Woodrow Wilson was the architect of the Federal Reserve; that the Securities and Exchange Commission and the minimum wage began with FDR's New Deal; or that Lyndon Johnson was responsible for Medicare and federal aid to elementary, secondary, and higher education?
Presidential standing with the mass of Americans has been more about a man's character and inspirational leadership. Did he stand for something distinctive as president? Did he appeal to our better angels? Did he speak in memorable ways to what we value most about our national traditions? "With malice toward none; with charity for all," the "bully pulpit," "a war to make the world safe for democracy," and "Ask not what your country can do for you …" resonate with Americans more powerfully than any specific actions that Lincoln, Teddy Roosevelt, Wilson, or John F. Kennedy took as president.