If there's any justice, many of the emerging fashion designers featured in this sleekly gorgeous book will soon be forgotten. But some will be, and deserve to be, the next big thing. (Truth be told, although its publishers tout this volume as a collection of up-and-comers, not a few of the young designers here, including Christopher Bailey, of Burberry; Olivier Theyskens, of Rochas; the Paris-based, Morocco-born, Israel-raised Alber Elbaz, of Lanvin; Nicolas Ghesquière, of Balenciaga; and Phoebe Philo, of Chloe, have already most definitely arrived.) Bronwyn Cosgrave, formerly of the British Vogue, assembled ten doyens of the fashion scene (a team of established stylists, schmatte scribes, and designers of high reputation and widely varying taste and talent) and asked each to pick the ten most promising budding designers from around the globe. Unbelievably, it appears that no two curators picked the same designer. So, printed on the jagged hand-cut pages, and bound between the artfully pleated white covers, are 1,000 illustrations (including previously unpublished sketches and other archival material) displaying the work of 100 often very obscure, often very gifted, usually astonishingly young designers. The rag trade is a famously cosmopolitan industry, and this being the era of globalized everything, the selections strain for the international (Dakar, São Paulo, Buenos Aires, Osaka, Auckland, Antwerp, Vienna, Stockholm, and Silverlake are all represented). But, no surprise, designers based in the traditional fashion capitals of Paris, London, New York, and Milan have generated the most assured creations. (Even the sharply tailored 1940s-inspired clothes of the Chicago-born, Guanajuato-raised, Los Angeles—based Louis Verdad, who has inventively transformed tweed into an almost clingy fabric with lots of sex appeal, too often veer with insecure swagger toward costumey camp rather than artful reinterpretation.) At the risk of gross geographical and cultural stereotyping, I can't help noting that the Northern Europeans' clothes are (with such exceptions as those of the skillfully graceful Bruno Pieters and the "knitting genius" Christian Wijnants) over-intellectualized and antiseptic; the Parisians reign with aplomb far beyond their years; the brilliant but often unrestrained Londoners continue to lurch between self-consciously daring, unwearable high concepts and creations of great whimsy married to exquisite workmanship (such as in the work of Alice Temperley, Emma Cook, and the shoe designer Rupert Sanderson); and the Japanese are jejune—either stupidly so or, in their all-too-frequent predilection for tarting up young women as prepubescent sex objects, yuckily so.
By its very nature this compilation accentuates the avant-garde and the over-the-top; there's a lot of energy and creativity on these pages, but the cumulative effect is like being in a room full of yapping puppies. The seductiveness of great fashion lies not simply in the passion amply displayed in Sample but in the refinement of passion—a proposition demonstrated here by the ways in which the edginess of the young chief designers of the august Parisian houses has both invigorated and been tempered by the poise and cool finesse of those houses. But the innate sense of elegant restraint that has always marked the work of today's two best youngish designers—Narciso Rodriguez and Martin Grant—hasn't needed a great house's nurturance. The unconscionable neglect of Rodriguez, to my mind the best designer on the scene today, is the book's greatest flaw. (To be sure, this master of clean silhouettes is hardly a novice, but neither is he yet a household name, and he's no older than several of the designers prominently featured.) Sample, though, entirely appropriately lauds the work of Grant, a Paris-based Aussie, whose finely cut, highly restrained, almost stripped-down designs evince his preternatural sense of structure and shape. (Unlike nearly all the other designers in this book, Grant never formally studied fashion design; rather, he learned sewing from his dressmaker grandmother, studied sculpture in art school, and apprenticed as a tailor.) Of all the nascent geniuses in this compilation, Grant, who works out of his Marais boutique and also designs the in-house collection for Barneys New York, is, I'll bet, the one with the most enduring future. (Also, for a less developed but promising talent, keep an eye on Grant's fellow Australian Toni Maticevski, who works out of his parents' house in Melbourne, and whose floaty yet urbane dresses here display a winning combination of exuberance and composure.)