The Show and Tell Machine

by Rose K. Goldsen. Dial, $12.00. Dr. Goldsen, who began her career as a specialist in research methods and public opinion, is now a professor of sociology. She is also a veteran watcher of television and her book is a labor of hate directed at the boob tube and everything connected with it. She puts the hypocrisy of television into one sentence: “Although the broadcasting business likes to kid audiences into thinking they are the customers of television, they are in fact the product television offers for sale.” The rest of the book is devoted to proving the truth of this statement, unraveling various swindles practiced on the public, and explaining how the content of television deadens imagination and why a universal deadening of imagination must lead to a deadening of the power to think. Impressive and alarming.