Object Lesson

“Every writer worth his salt develops, after a time, his own style.” -Faith Baldwin, Principles of Good Writing, FWS textbook.

But famous writers write alike:

If you want to write, my colleagues and I would like to test your writing aptitude. We’ll help you find out if you can be trained to become a successful writer. We know that many men and women who could become writers—and should become writers— never do. Some are uncertain of their talent and have no reliable way of finding out if it’s worth developing. Others simply can’t get topnotch professional training without leaving their homes or giving up their jobs.

by Faith Baldwin

If you want to write and see your work published, my colleagues and I would like to test your writing aptitude. We’ll help you find out whether you can be trained to become a successful writer.

We know that many men and women who could become writers—and should become writers—never do. Some are uncertain of their talent and have no reliable way of finding out if it’s worth developing. Others simply can’t get topnotch professional training without leaving their homes or giving up their jobs.

by Bennett Cerf

(Reprinted from postcard inserts currently being circulated in millions of paperback books.)