Thursday, November 8, 2018 | New York, NY

The Power of Purpose

Has big business become the engine of social change?

A corporation’s bottom line has changed. Beyond stock price and shareholder value, many companies are standing up for their employees, their customers, and their beliefs.

In recent years, companies have begun to use the power of their brands to speak out on major public policy issues and integrate social missions into their business operations. The Atlantic convened business leaders and experts to explore this new model for social impact and examine its effects on corporate America and society at large. What are the potential benefits and the limits of corporations making social impact part of their day-to-day business operations?

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  • Adrienne Gemperle

    Chief People Officer, SoulCycle

  • Dave Gilboa

    Co-Founder and Co-CEO, Warby Parker

  • Emma Green

    Staff writer, The Atlantic

    Twitter
  • James Hamblin

    Staff writer, The Atlantic

    Twitter
  • Dave Heath

    Co-Founder and CEO, Bombas

  • Erika Karp

    Founder and CEO, Cornerstone Capital Group

  • Andrew Kassoy

    Co-Founder and Managing Partner, B Lab

  • Kathleen Koch

    Author and Journalist

  • Saadia Madsbjerg

    Managing Director, Innovative Finance, The Rockefeller Foundation

  • Matthew McCarthy

    CEO, Ben & Jerry’s

  • Susan McPherson

    Founder and CEO, McPherson Strategies

    Twitter
  • Erin Moran

    Chief Culture Officer, Union Square Hospitality Group

  • Adrian Rodriguez

    Founder, CEO, Group Theory

  • Shannon Schuyler

    Chief Purpose and Inclusion Officer, PwC US

    Twitter

    Underwriter Session

  • Pree Walia

    Preemadonna CEO & Inventor, Nailbot

  • Kyle Westaway

    Managing Partner, Westaway

  • Gillian B. White

    Contributing Writer, The Atlantic

    Twitter
  • Yasmina Zaidman

    Chief Partnerships Officer, Acumen

Thursday, November 8

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09:00 AM

Welcome

Emily Akhtarzandi, Managing Director, AtlanticLIVE

Watch Session

09:05 AM

The Rise of the B Corp

Watch Session

Speakers

  • speaker portrait
    Andrew Kassoy

    Co-Founder and Managing Partner, B Lab

  • speaker portrait
    Gillian B. White

    Contributing Writer, The Atlantic

09:30 AM

Aligning Purpose and Profit

Watch Session

Speakers

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    Steve Clemons

    Washington Editor at Large, The Atlantic

  • speaker portrait
    Susan McPherson

    Founder and CEO, McPherson Strategies

  • speaker portrait
    Kyle Westaway

    Managing Partner, Westaway

09:55 AM

Using the Expertise of the Private Sector to Support Military Families*

Produced by our underwriter, Booz Allen Hamilton, and not The Atlantic’s editorial team.
Nancy Laben, Chief Legal Officer, Booz Allen Hamilton
Kathy Roth-Douquet, CEO, Blue Star Families

Watch Session

10:05 AM

Investing for Impact

Watch Session

Speakers

  • speaker portrait
    Erika Karp

    Founder and CEO, Cornerstone Capital Group

  • speaker portrait
    Kathleen Koch

    Author and Journalist

  • speaker portrait
    Saadia Madsbjerg

    Managing Director, Innovative Finance, The Rockefeller Foundation

  • speaker portrait
    Yasmina Zaidman

    Chief Partnerships Officer, Acumen

10:35 AM

Supporting the Creative Economy

Watch Session

Speakers

  • speaker portrait
    Laura Callanan

    Founding Partner, Upstart Co-Lab

  • speaker portrait
    Emma Green

    Staff writer, The Atlantic

  • speaker portrait
    Pree Walia

    Preemadonna CEO & Inventor, Nailbot

10:55 AM

The Road to Affordable Housing*

Produced by our underwriter, Wells Fargo, and not The Atlantic’s editorial team.
Jon Campbell, Head of Corporate Responsibility, Wells Fargo
Judi Kende, Vice President and New York Market Leader, Enterprise Community Partners

Watch Session

11:05 AM

Changing the Company Culture

Watch Session

Speakers

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    Janiece Evans-Page

    VP, Global Philanthropy and Sustainability, Fossil Group

  • speaker portrait
    Emma Green

    Staff writer, The Atlantic

11:25 AM

The Role of Business: Creating Value in Society*

Produced by our underwriter, Koch, and not The Atlantic’s editorial team.
Jim Hannan, Executive Vice President of Koch Industries and CEO of Koch Enterprises

Watch Session

11:30 AM

The HR Case

Watch Session

Speakers

  • speaker portrait
    Adrienne Gemperle

    Chief People Officer, SoulCycle

  • speaker portrait
    Erin Moran

    Chief Culture Officer, Union Square Hospitality Group

  • speaker portrait
    Gillian B. White

    Contributing Writer, The Atlantic

11:55 AM

Closing Thoughts

Emily Akhtarzandi, The Atlantic

12:00 PM

Lunch

01:00 PM

Welcome Back

Emily Akhtarzandi, The Atlantic

01:05 PM

Leading Tech to Action

Watch Session

Speakers

  • speaker portrait
    Steve Clemons

    Washington Editor at Large, The Atlantic

  • speaker portrait
    Suzanne DiBianca

    Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce

01:30 PM

It Starts with Socks

Watch Session

Speakers

  • speaker portrait
    Dave Heath

    Co-Founder and CEO, Bombas

  • speaker portrait
    Kathleen Koch

    Author and Journalist

01:50 PM

Creating a Purpose-Driven Culture*

Produced by our underwriter, PwC, and not The Atlantic’s editorial team.

Watch Session

Speakers

  • speaker portrait
    Shannon Schuyler

    Chief Purpose and Inclusion Officer, PwC US

02:00 PM

Four Decades of Giving

Watch Session

Speakers

  • speaker portrait
    Robert Forrester

    Co-Chairman, Newman’s Own, Inc.; President and CEO, Newman’s Own Foundation

  • speaker portrait
    Kathleen Koch

    Author and Journalist

02:25 PM

The Next Generation

Watch Session

Speakers

  • speaker portrait
    Allison Alt

    Executive Director, Social Impact 360

  • speaker portrait
    James Hamblin

    Staff writer, The Atlantic

  • speaker portrait
    Adrian Rodriguez

    Founder, CEO, Group Theory

02:50 PM

Gender Equity and the Impact of #MeToo*

Produced by our underwriter, Aflac, and not The Atlantic’s editorial team.

Catherine Blades, Chief Brand and Communications Officer, Aflac
Moonah Ellison, Publisher, NY Moves Magazine
Jane Randel, Co-Founder, No More

Watch Session

03:00 PM

A Vision for Disruption

Watch Session

Speakers

  • speaker portrait
    Dave Gilboa

    Co-Founder and Co-CEO, Warby Parker

  • speaker portrait
    Gillian B. White

    Contributing Writer, The Atlantic

03:25 PM

A Scoop of Activism

Watch Session

Speakers

  • speaker portrait
    Steve Clemons

    Washington Editor at Large, The Atlantic

  • speaker portrait
    Matthew McCarthy

    CEO, Ben & Jerry’s

03:55 PM

Closing Thoughts

Emily Akhtarzandi, The Atlantic

Event Details

New York, NY

Thursday, November 8, 2018

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