Tuesday, November 19, 2019 | New York, NY

Power of Purpose

How can business be a force for good?

Companies are measured by more than just stock price and shareholder value. Increasingly, they’re measured by their values. From employee support to community outreach, the bottom line may have changed.

In recent years, companies have begun to use the power of their brands to speak out on major public policy issues and integrate social missions into their business operations.

The Atlantic convened business leaders and experts to explore the different ways companies are combining purpose and profit — and examine what’s effective and what’s just hype.

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  • Jennifer Dunn

    Senior Vice President, Stakeholder Communications, Wells Fargo

    Twitter

    Underwriter Session

  • Michael Ellison

    Founder and CEO, CodePath.org

    Underwriter Session

  • Julie Gehrki

    Vice President of Philanthropy, Walmart

  • Scott Goodson

    Founder and CEO, StrawberryFrog

    Twitter
  • Holly Gordon

    Chief Impact Officer, Participant Media

    Twitter
  • Joi Gordon

    CEO, Dress for Success

  • Emma Green

    Staff writer, The Atlantic

    Twitter
  • Maryanne Hancock

    CEO, Y Analytics

  • Liz Hilton Segel

    North America Managing Partner, McKinsey & Company

    Underwriter Session

  • Lizanne Kindler

    CEO, Talbots

  • Susan McPherson

    Founder and CEO, McPherson Strategies

    Twitter
  • Jeanne Meserve

    Contributor, AtlanticLIVE

  • Titus O'Neil

    World Wrestling Entertainment Superstar

    Twitter

    Underwriter Session

  • Carleen Pickard

    Ethical Campaigns Specialist, Lush Fresh Handmade Cosmetics

    Twitter
  • DK Sinha

    President, North America, Cognizant

    Underwriter Session

  • Amy Smith

    Chief Giving Officer, TOMS

  • Alison Stewart

    Contributor, AtlanticLIVE, and WNYC Host, “All of It”

    Twitter
  • Alain Sylvain

    Founder and CEO, Sylvain Labs

    Twitter
  • Pat Wadors

    Chief Talent Officer, ServiceNow

    Underwriter Session

  • Gillian B. White

    Managing editor, The Atlantic

  • Tom Wilson

    Chair, President, and CEO, Allstate

  • Kylie Wright-Ford

    CEO, The Reputation Institute

    Twitter

Tuesday, November 19

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10:00 AM

Welcome

Margaret Low, President, AtlanticLIVE

Watch Session

Speakers

  • speaker portrait
    Liz Hilton Segel

    North America Managing Partner, McKinsey & Company

Leading with Purpose

Watch Session

Speakers

  • speaker portrait
    Alison Stewart

    Contributor, AtlanticLIVE, and WNYC Host, “All of It”

  • speaker portrait
    Tom Wilson

    Chair, President, and CEO, Allstate

The Exploitation of Purpose

Watch Session

Speakers

  • speaker portrait
    Alain Sylvain

    Founder and CEO, Sylvain Labs

Nestlé Waters North America Presents: Building Resilient Communities Through Personal Purpose

Produced by our underwriter and not The Atlantic’s editorial team.

Watch Session

Speakers

  • speaker portrait
    Tara Carraro

    Executive Vice President and Chief Corporate Affairs Officer, Nestlé Waters North America

  • speaker portrait
    Titus O'Neil

    World Wrestling Entertainment Superstar

Partnering for Purpose

Watch Session

Speakers

  • speaker portrait
    Joi Gordon

    CEO, Dress for Success

  • speaker portrait
    Lizanne Kindler

    CEO, Talbots

  • speaker portrait
    Gillian B. White

    Managing editor, The Atlantic

Movies with a Message

Watch Session

Speakers

  • speaker portrait
    Holly Gordon

    Chief Impact Officer, Participant Media

  • speaker portrait
    Alison Stewart

    Contributor, AtlanticLIVE, and WNYC Host, “All of It”

Wells Fargo Presents: The Power of Employee Engagement

Produced by our underwriter and not The Atlantic’s editorial team.

Speakers

  • speaker portrait
    Meaghan Brown

    Senior Vice President and Chief Development Officer, United Way of New York City

  • speaker portrait
    Jennifer Dunn

    Senior Vice President, Stakeholder Communications, Wells Fargo

Rethinking ROI

Watch Session

Speakers

  • speaker portrait
    Maryanne Hancock

    CEO, Y Analytics

  • speaker portrait
    Jeanne Meserve

    Contributor, AtlanticLIVE

The Activist Business

Watch Session

Speakers

  • speaker portrait
    Lisa Boyd

    Senior Manager of Social Impact, Lyft

  • speaker portrait
    Susan McPherson

    Founder and CEO, McPherson Strategies

  • speaker portrait
    Carleen Pickard

    Ethical Campaigns Specialist, Lush Fresh Handmade Cosmetics

  • speaker portrait
    Gillian B. White

    Managing editor, The Atlantic

12:40 PM

Lunch

01:00 PM

Welcome Back

Margaret Low, The Atlantic

Watch Session

Speakers

  • speaker portrait
    Michael Ellison

    Founder and CEO, CodePath.org

  • speaker portrait
    Julie Gehrki

    Vice President of Philanthropy, Walmart

  • speaker portrait
    DK Sinha

    President, North America, Cognizant

What Makes a Brand Shine?

Watch Session

Speakers

  • speaker portrait
    Scott Goodson

    Founder and CEO, StrawberryFrog

  • speaker portrait
    Emma Green

    Staff writer, The Atlantic

  • speaker portrait
    Kylie Wright-Ford

    CEO, The Reputation Institute

From Donating Shoes to Fighting Gun Violence

Watch Session

Speakers

  • speaker portrait
    John Donvan

    Contributor, AtlanticLIVE

  • speaker portrait
    Amy Smith

    Chief Giving Officer, TOMS

ServiceNow Presents: Purpose and Talent: Creating Inclusive Opportunities

Produced by our underwriter and not The Atlantic’s editorial team.

Catherine Lang, Vice President of Global Education, ServiceNow

Watch Session

Speakers

  • speaker portrait
    Pat Wadors

    Chief Talent Officer, ServiceNow

Sustainability 360: People and Product

Watch Session

Speakers

  • speaker portrait
    Danielle Azoulay

    Head of CSR and Sustainability, L’Oréal USA

  • speaker portrait
    Kirby Bumpus

    Head of Social Impact and Inclusion, sweetgreen

  • speaker portrait
    Emma Green

    Staff writer, The Atlantic

Purpose at Scale

Watch Session

Speakers

  • speaker portrait
    John Donvan

    Contributor, AtlanticLIVE

  • speaker portrait
    Julie Gehrki

    Vice President of Philanthropy, Walmart

03:35 PM

Closing Thoughts

Margaret Low, The Atlantic

Founding

Presenting

Knowledge

Supporting

Event Details

New York, NY

Tuesday, November 19, 2019

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