December 3, 2015
Los Angeles

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Hosted in Partnership With

Annenberg School of Communication and Journalism

Hollywood and Silicon Valley are two of California’s signature industries, and in an era of rapid technological innovation, they’re converging, and occasionally colliding, in a variety of interesting ways. As these two industries feed each other's growth and clash over contested areas such as copyright law, it raises the question: how will the digital age transform the way we make, format and share stories?

In this half day summit, The Atlantic and the USC Annenberg School for Communication and Journalism explored the merging of two of the nation's most vibrant and globally influential industries, and how the new dynamics will redefine the entertainment industry across television, digital video, movies and music.

To view photos from this event, please visit our Facebook page.

Presented by

Atlantic Live



Note: All times are PT

8:30 a.m.  Guest Arrival and Networking Breakfast

9:00 a.m.  Welcome Remarks

  • Margaret Low Smith, President, AtlanticLIVE

9:05 a.m.  When Industries Collide

  • Jonathan Taplin, Director, Annenberg Innovation Lab, University of Southern California
  • Ernest J. Wilson III, Dean, Annenberg School for Communication and Journalism, University of Southern California
  • With Ron Brownstein, Editor, Atlantic Media

9:15 a.m.  What’s Next? Funding the Tech and Entertainment Frontier

  • Eric Feng, General Partner, Kleiner Perkins Caufield Byers; former Chief Technology Officer, Flipboard; founding Chief Technology Officer, Hulu
  • With Steve Clemons, Editor at Large, The Atlantic

9:30 a.m.  Millennials, Multiculturalism and Media: What the Audience Wants

  • Monica Bannan, Senior Vice President of Global Audience Measurement, Nielsen
  • Alana Mayo, Vice President of Production, Paramount Pictures
  • Mary McNamara, Television Critic, LA Times
  • Salaam Coleman Smith, Executive Vice President of Strategy and Programming, ABC Family
  • With Ron Brownstein

9:55 a.m. Finding a Niche: How Digital Creates New Audiences

  • Sarah Penna, Head of Awestruck, AwesomenessTV; Co-Founder, Big Frame
  • With Kasia Cieplak-Mayr von Baldegg, Executive Producer of Video, The Atlantic

10:10 a.m. View from the Backlot: How to Make Digital Pay

  • Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros Entertainment
  • With Ron Brownstein

10:30 a.m.  Sponsor Content Segment, Presented by AT&T

  • John Stankey, Chief Executive Officer, AT&T Entertainment Group
  • Laura Corb, Director, Media and Entertainment, McKinsey & Company

10:45 a.m.  A Word from the Showrunner: How Technology Changed the Path to a Hit Show

  • Andrew Singer, President, Broadway Video; Executive Producer, Portlandia, The Awesomes, Brothers in Atlanta
  • With Steve Clemons

11:05 a.m.  Streaming Together in a Living Room Near You

  • Steve Shannon, General Manager, Content and Services, Roku
  • Kathy Savitt, Head of Digital, STX Studios
  • With Jonathan Taplin

11:25 a.m. A YouTube Star Goes to BuzzFeed

  • Quinta Brunson, Producer, BuzzFeed Video
  • With Kasia Cieplak-Mayr von Baldegg

11:35 a.m.  Grooming Internet Celebrities for the Multiplex

  • George Strompolos, Founder and Chief Executive Officer, Fullscreen
  • With Jonathan Taplin

11:55 a.m.   When The Star Becomes Network President

  • Jeff Berman, President, Whalerock Industries
  • With Ron Brownstein

12:15 p.m.   The Digital Starmaker  

  • Brent Weinstein, Head of Digital Media, United Talent Agency
  • With Steve Clemons

12:30 p.m.  Closing Remarks

  • Margaret Low Smith

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